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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width,initial-scale=1" />
<title>mifi Ventures — Option 1 vs Plus Jakarta Sans (600/700)</title>
<!-- Preconnect -->
<link rel="preconnect" href="https://fonts.googleapis.com" />
<link rel="preconnect" href="https://fonts.gstatic.com" crossorigin />
<!-- Fonts: Inter, Fraunces, Plus Jakarta Sans -->
<link
href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&family=Fraunces:opsz,wght@9..144,400;9..144,500;9..144,600&family=Plus+Jakarta+Sans:wght@400;500;600;700&display=swap"
rel="stylesheet"
/>
<style>
:root {
--bg: #0b0b0f;
--card: rgba(255, 255, 255, 0.06);
--border: rgba(255, 255, 255, 0.1);
--text: rgba(255, 255, 255, 0.92);
--muted: rgba(255, 255, 255, 0.68);
--muted2: rgba(255, 255, 255, 0.52);
--shadow: 0 10px 30px rgba(0, 0, 0, 0.35);
}
* {
box-sizing: border-box;
}
body {
margin: 0;
background: radial-gradient(
1200px 700px at 20% 0%,
rgba(120, 90, 255, 0.15),
transparent 55%
),
radial-gradient(
900px 600px at 80% 20%,
rgba(0, 210, 255, 0.1),
transparent 55%
),
var(--bg);
color: var(--text);
font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto,
"Helvetica Neue", Arial, sans-serif;
padding: 28px;
}
header {
max-width: 1120px;
margin: 0 auto 18px;
display: grid;
gap: 10px;
}
h1 {
margin: 0;
font-size: 18px;
font-weight: 600;
letter-spacing: -0.01em;
}
p.lede {
margin: 0;
color: var(--muted);
font-size: 14px;
line-height: 1.5;
max-width: 90ch;
}
.grid {
max-width: 1120px;
margin: 18px auto 0;
display: grid;
grid-template-columns: 1fr;
gap: 14px;
}
@media (min-width: 980px) {
.grid {
grid-template-columns: 1fr 1fr 1fr;
}
}
.card {
background: var(--card);
border: 1px solid var(--border);
border-radius: 16px;
padding: 16px 16px 18px;
box-shadow: var(--shadow);
backdrop-filter: blur(10px);
min-height: 520px;
display: grid;
grid-template-rows: auto auto 1fr auto;
gap: 12px;
}
.card h2 {
margin: 0;
font-size: 14px;
font-weight: 600;
letter-spacing: -0.01em;
}
.tag {
display: flex;
flex-wrap: wrap;
gap: 8px;
color: var(--muted);
font-size: 12px;
}
.pill {
padding: 4px 8px;
border: 1px solid var(--border);
border-radius: 999px;
color: var(--muted2);
font-size: 11px;
}
.mock {
border: 1px dashed rgba(255, 255, 255, 0.18);
border-radius: 14px;
padding: 16px;
display: grid;
gap: 16px;
align-content: start;
}
.row {
display: grid;
gap: 10px;
}
.label {
font-size: 11px;
letter-spacing: 0.06em;
text-transform: uppercase;
color: var(--muted2);
}
.surface {
border: 1px solid rgba(255, 255, 255, 0.1);
border-radius: 12px;
padding: 14px;
background: rgba(0, 0, 0, 0.18);
display: grid;
gap: 10px;
}
.surface.light {
background: rgba(255, 255, 255, 0.92);
color: #0b0b0f;
border-color: rgba(0, 0, 0, 0.08);
}
.hint {
font-size: 12px;
opacity: 0.65;
}
/* Wordmark base */
.wordmark {
display: inline-flex;
align-items: baseline;
gap: 0.22em; /* slightly tighter than default word space */
line-height: 1;
white-space: nowrap;
font-variant-ligatures: common-ligatures; /* keep ligatures on */
font-feature-settings: "liga" 1, "clig" 1;
}
.wordmark .mifi {
text-transform: lowercase;
}
/* Size scale */
.size-hero {
font-size: 52px;
}
.size-header {
font-size: 30px;
}
.size-signature {
font-size: 18px;
}
.size-micro {
font-size: 16px;
}
/* Tracking helpers */
.track-tight {
letter-spacing: -0.015em;
} /* ~ -1.5% */
.track-tight2 {
letter-spacing: -0.02em;
} /* ~ -2% */
.track-loose {
letter-spacing: 0.03em;
} /* ~ +3% */
.track-loose2 {
letter-spacing: 0.045em;
} /* ~ +4.5% */
/* ---------------------------------
Option 1 (old): Inter + Fraunces
--------------------------------- */
.opt1 .mifi {
font-family: Inter, system-ui, -apple-system, Segoe UI, Roboto, Arial,
sans-serif;
font-weight: 600;
}
.opt1 .ventures {
font-family: Fraunces, Georgia, "Times New Roman", Times, serif;
font-weight: 500;
font-style: normal;
font-variation-settings: "opsz" 36;
}
/* ---------------------------------
Jakarta 600: Plus Jakarta + Fraunces
--------------------------------- */
.jak600 .mifi {
font-family: "Plus Jakarta Sans", Inter, system-ui, -apple-system,
Segoe UI, Roboto, Arial, sans-serif;
font-weight: 600;
}
.jak600 .ventures {
font-family: Fraunces, Georgia, "Times New Roman", Times, serif;
font-weight: 500;
font-style: normal;
font-variation-settings: "opsz" 36;
}
/* ---------------------------------
Jakarta 700: Plus Jakarta + Fraunces
--------------------------------- */
.jak700 .mifi {
font-family: "Plus Jakarta Sans", Inter, system-ui, -apple-system,
Segoe UI, Roboto, Arial, sans-serif;
font-weight: 700;
}
.jak700 .ventures {
font-family: Fraunces, Georgia, "Times New Roman", Times, serif;
font-weight: 500;
font-style: normal;
font-variation-settings: "opsz" 36;
}
/* Footer notes */
.spec {
margin: 0;
padding-left: 16px;
color: var(--muted);
font-size: 12px;
line-height: 1.45;
}
.spec li {
margin: 4px 0;
}
code.k {
font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas,
"Liberation Mono", "Courier New", monospace;
font-size: 11px;
color: rgba(255, 255, 255, 0.75);
background: rgba(255, 255, 255, 0.06);
border: 1px solid rgba(255, 255, 255, 0.1);
padding: 2px 6px;
border-radius: 8px;
}
.surface.light code.k {
color: rgba(0, 0, 0, 0.65);
background: rgba(0, 0, 0, 0.04);
border-color: rgba(0, 0, 0, 0.08);
}
.divider {
height: 1px;
background: rgba(255, 255, 255, 0.1);
margin: 8px 0 0;
}
</style>
</head>
<body>
<header>
<h1>mifi Ventures — Option 1 vs Plus Jakarta Sans (600/700)</h1>
<p class="lede">
Three side-by-side mockups. Each card shows:
<strong>mifi alone</strong> and <strong>mifi Ventures</strong> together,
at hero/header/signature/micro sizes, plus a light-surface invoice
preview. Ligatures are enabled to let Plus Jakarta do its thing with
<code class="k">fi</code>.
</p>
</header>
<main class="grid">
<!-- OLD OPTION 1 -->
<section class="card">
<div>
<h2>Old Option 1 — Inter 600 + Fraunces 500</h2>
<div class="tag">
<span class="pill">Baseline</span>
<span class="pill">Clean</span>
<span class="pill">Familiar</span>
</div>
</div>
<div class="mock opt1">
<div class="row">
<div class="label">Hero — mifi alone</div>
<div class="surface">
<div class="wordmark size-hero">
<span class="mifi track-tight2">mifi</span>
</div>
<div class="hint">Solo mark test</div>
</div>
</div>
<div class="row">
<div class="label">Hero — full lockup</div>
<div class="surface">
<div class="wordmark size-hero">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Landing / hero</div>
</div>
</div>
<div class="row">
<div class="label">Header</div>
<div class="surface">
<div class="wordmark size-header">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Nav / sticky header</div>
</div>
</div>
<div class="row">
<div class="label">Invoice (light)</div>
<div class="surface light">
<div class="wordmark size-header">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">PDF invoice header</div>
</div>
</div>
<div class="row">
<div class="label">Email signature</div>
<div class="surface">
<div class="wordmark size-signature">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Signature legibility</div>
</div>
</div>
<div class="row">
<div class="label">Micro — mifi alone</div>
<div class="surface">
<div class="wordmark size-micro">
<span class="mifi track-tight2">mifi</span>
</div>
<div class="hint">Favicon-ish / tiny footer</div>
</div>
</div>
</div>
<ul class="spec">
<li><code class="k">mifi</code> Inter 600, tracking 2%</li>
<li>
<code class="k">Ventures</code> Fraunces 500, tracking +4.5%, opsz
~36
</li>
<li>Ligatures ON (Inter wont change; Jakarta will)</li>
</ul>
</section>
<!-- JAKARTA 600 -->
<section class="card">
<div>
<h2>Jakarta Variant — Plus Jakarta 600 + Fraunces 500</h2>
<div class="tag">
<span class="pill">More character</span>
<span class="pill">Technical-warm</span>
<span class="pill">Ligature magic</span>
</div>
</div>
<div class="mock jak600">
<div class="row">
<div class="label">Hero — mifi alone</div>
<div class="surface">
<div class="wordmark size-hero">
<span class="mifi track-tight2">mifi</span>
</div>
<div class="hint">
Solo mark test (watch the <code class="k">fi</code>)
</div>
</div>
</div>
<div class="row">
<div class="label">Hero — full lockup</div>
<div class="surface">
<div class="wordmark size-hero">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Landing / hero</div>
</div>
</div>
<div class="row">
<div class="label">Header</div>
<div class="surface">
<div class="wordmark size-header">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Nav / sticky header</div>
</div>
</div>
<div class="row">
<div class="label">Invoice (light)</div>
<div class="surface light">
<div class="wordmark size-header">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">PDF invoice header</div>
</div>
</div>
<div class="row">
<div class="label">Email signature</div>
<div class="surface">
<div class="wordmark size-signature">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Signature legibility</div>
</div>
</div>
<div class="row">
<div class="label">Micro — mifi alone</div>
<div class="surface">
<div class="wordmark size-micro">
<span class="mifi track-tight2">mifi</span>
</div>
<div class="hint">Favicon-ish / tiny footer</div>
</div>
</div>
</div>
<ul class="spec">
<li>
<code class="k">mifi</code> Plus Jakarta Sans 600, tracking 2%,
ligatures ON
</li>
<li>
<code class="k">Ventures</code> Fraunces 500, tracking +4.5%, opsz
~36
</li>
<li>Same lockup mechanics as Option 1 for apples-to-apples</li>
</ul>
</section>
<!-- JAKARTA 700 -->
<section class="card">
<div>
<h2>Jakarta Variant — Plus Jakarta 700 + Fraunces 500</h2>
<div class="tag">
<span class="pill">More authority</span>
<span class="pill">Sharper silhouette</span>
<span class="pill">Still friendly</span>
</div>
</div>
<div class="mock jak700">
<div class="row">
<div class="label">Hero — mifi alone</div>
<div class="surface">
<div class="wordmark size-hero">
<span class="mifi track-tight2">mifi</span>
</div>
<div class="hint">Solo mark test (700 weight)</div>
</div>
</div>
<div class="row">
<div class="label">Hero — full lockup</div>
<div class="surface">
<div class="wordmark size-hero">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Landing / hero</div>
</div>
</div>
<div class="row">
<div class="label">Header</div>
<div class="surface">
<div class="wordmark size-header">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Nav / sticky header</div>
</div>
</div>
<div class="row">
<div class="label">Invoice (light)</div>
<div class="surface light">
<div class="wordmark size-header">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">PDF invoice header</div>
</div>
</div>
<div class="row">
<div class="label">Email signature</div>
<div class="surface">
<div class="wordmark size-signature">
<span class="mifi track-tight2">mifi</span>
<span class="ventures track-loose2">Ventures</span>
</div>
<div class="hint">Signature legibility</div>
</div>
</div>
<div class="row">
<div class="label">Micro — mifi alone</div>
<div class="surface">
<div class="wordmark size-micro">
<span class="mifi track-tight2">mifi</span>
</div>
<div class="hint">Favicon-ish / tiny footer</div>
</div>
</div>
</div>
<ul class="spec">
<li>
<code class="k">mifi</code> Plus Jakarta Sans 700, tracking 2%,
ligatures ON
</li>
<li>
<code class="k">Ventures</code> Fraunces 500, tracking +4.5%, opsz
~36
</li>
<li>700 may feel more “mark-like” vs “UI-like”</li>
</ul>
</section>
</main>
<div
style="
max-width: 1120px;
margin: 18px auto 0;
color: rgba(255, 255, 255, 0.62);
font-size: 12px;
line-height: 1.55;
"
>
<div class="divider"></div>
<p style="margin: 12px 0 0">
Tip: If you want to exaggerate the Plus Jakarta ligature effect for
testing, temporarily set the tracking on <code class="k">mifi</code> to
<code class="k">-0.01em</code> (less tight) and bump the hero size to
<code class="k">60px</code>. Then revert once you pick the winner.
</p>
</div>
</body>
</html>