landing/SEO-CHECKLIST.md

SEO Pre-Launch Checklist

Use this checklist before deploying to production.

✅ Meta Tags

• Title tag is descriptive and includes location (under 60 characters)
• Meta description is compelling and natural (150-160 characters)
• Canonical URL is set to https://mifi.ventures/
• Robots meta allows indexing (index, follow)
• Language is declared (lang="en-US")
• Author meta tag is present
• Geographic meta tags include Boston coordinates

✅ Open Graph Tags

• og:type is set to "website"
• og:url matches canonical URL
• og:site_name is "mifi Ventures"
• og:title is descriptive and compelling
• og:description matches meta description
• og:image points to actual 1200x630px image
• og:image:width and og:image:height are specified
• og:image:alt provides context
• og:locale is set to "en_US"

✅ Twitter Cards

• Card type is summary_large_image
• twitter:title matches OG title
• twitter:description matches OG description
• twitter:image matches OG image
• twitter:image:alt is descriptive
• twitter:creator handle is updated (if applicable)
• twitter:site handle is updated (if applicable)

✅ Structured Data (JSON-LD)

• Uses @graph structure with stable @id anchors
• Organization entity (#organization) is complete
  • Legal name matches LLC
  • Boston address is accurate
  • Geographic coordinates are correct
  • hasOfferCatalog links to services
• Person entity (#principal) is complete
  • Name and title are accurate
  • worksFor links to organization
  • knowsAbout lists relevant expertise
  • LinkedIn URL is correct (https://linkedin.com/in/the-mifi)
• WebSite entity (#website) is complete
  • potentialAction/ReserveAction points to Cal.com
  • Action name is descriptive
• WebPage entity (#webpage) is complete
  • isPartOf links to website
  • primaryImageOfPage is set
  • inLanguage is "en-US"
• OfferCatalog entity (#services) is complete
  • All 6 services from "What We Do" are listed
  • Descriptions match page copy
• No email or phone anywhere in JSON-LD
• All @id values use mifi.ventures domain

✅ Content & Copy

• No keyword stuffing in any content
• Copy sounds natural and professional
• Boston location is mentioned naturally
• Services are clearly described
• No email or phone numbers in meta tags
• All text is grammatically correct
• Tone matches brand (professional, technical, credible)

✅ Technical SEO

• robots.txt exists and allows crawling
• All images have descriptive alt text
• Heading hierarchy is correct (one H1, logical H2s)
• Links have descriptive anchor text
• No broken links (404s)
• HTTPS is enforced (if applicable)
• Mobile-responsive design
• Fast page load (< 3 seconds)
• favicon.svg is present and loads

✅ Assets

• OG image created (1200x630px, under 1MB)
• OG image uploaded to /assets/og-image.png
• OG image looks good when scaled down
• OG image includes readable text
• Resume PDF is uploaded (if publishing)
• Company logos are actual logos (not placeholders)

✅ External Links

• LinkedIn URL updated in constants and JSON-LD
• GitHub URL updated in constants and JSON-LD
• Cal.com link is correct and working
• All external links open in new tab with rel="noopener noreferrer"

✅ Pre-Launch Testing

Run these tests and fix any issues:

Google Tools

• Google Rich Results Test: https://search.google.com/test/rich-results
  • Should show valid ProfessionalService schema
• Google Mobile-Friendly Test: https://search.google.com/test/mobile-friendly
  • Should pass without issues
• Google Lighthouse (in Chrome DevTools)
  • SEO score: 100/100
  • Performance: 90+/100
  • Accessibility: 100/100
  • Best Practices: 100/100

Social Media Preview Tools

• Facebook Sharing Debugger: https://developers.facebook.com/tools/debug/
  • Preview looks correct
  • Image loads properly
• Twitter Card Validator: https://cards-dev.twitter.com/validator
  • Card preview looks good
  • Image displays correctly
• LinkedIn Post Inspector: https://www.linkedin.com/post-inspector/
  • Preview is accurate

SEO Validators

• Schema.org Validator: https://validator.schema.org/
  • No errors in JSON-LD
• W3C HTML Validator: https://validator.w3.org/
  • No critical HTML errors

Manual Checks

• View source and verify all meta tags are present
• Test share preview by sharing URL on social media
• Check that robots.txt is accessible at https://mifi.ventures/robots.txt
• Verify canonical URL in browser DevTools
• Test page on mobile device
• Verify skip link appears on Tab key press

✅ Post-Launch

After going live:

• Submit site to Google Search Console
• Submit site to Bing Webmaster Tools
• Create and submit sitemap.xml (future enhancement)
• Share on social media to test previews
• Monitor Google Search Console for indexing issues
• Set up Google Analytics (if desired)
• Monitor Core Web Vitals
• Check search appearance after 1-2 weeks

📝 Notes

Record any issues or observations during testing:

[Add your notes here]

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Last Updated: [Date]
Reviewed By: [Name]