mifi Ventures

What We Do

• Product-focused frontend and UI architecture for modern web applications, with an emphasis on clarity, scalability, and long-term maintainability.
• Greenfield product builds and early-stage foundations, getting new projects off the ground quickly with structures designed to grow, not be rewritten.
• Performance, Core Web Vitals, rendering strategy, and technical SEO optimization focused on real-world user journeys—not just lab scores.
• Accessibility-first engineering, ensuring WCAG-compliant interfaces with semantic markup, keyboard parity, and inclusive interaction patterns.
• Modernization and stabilization of existing systems, including refactors, framework upgrades, and untangling overgrown frontend codebases.
• End-to-end feature delivery with clear ownership and documentation, spanning frontend and supporting backend work without unnecessary complexity.

Selected Impact

• Get new products off the ground quickly by establishing durable frontend and platform foundations—clean architecture, clear patterns, and pragmatic defaults designed to scale with teams and traffic.
• Improve performance, Core Web Vitals, and technical SEO on high-traffic user journeys through rendering strategy, bundle discipline, and careful attention to real-world loading behavior.
• Build accessibility into core UI systems, not as a retrofit—semantic markup, keyboard parity, and screen reader support baked into reusable components and design patterns.
• Bring order to complex or aging codebases by simplifying structure, reducing duplication, and clarifying ownership, enabling teams to ship confidently without over-engineering.
• Design and evolve shared component libraries and UI systems that improve consistency, velocity, and long-term maintainability across multiple teams.
• Partner closely with product, design, and engineering leadership (including marketing teams and non-technical organizations) to translate goals into shippable systems, balancing speed, quality, and technical risk.

How We Work

• Engagements are consulting-led and senior-driven. I work directly with founders, product leaders, marketing teams, and engineering teams—including organizations without in-house technical staff—to establish direction and deliver solutions with a high degree of autonomy.
• Focused, pragmatic scope. Work is scoped to deliver real progress quickly, with an emphasis on building the right foundation rather than over-engineering for hypothetical futures.
• Async-friendly, low-friction communication. Clear written updates, documented decisions, and scheduled calls when they add value—not meetings for their own sake.
• Quality as a default. Accessibility, performance, and maintainability are built into the work from the start, not added later as cleanup.
• Flexible engagement models. Hourly or fixed-scope work depending on clarity and needs; longer-term engagements welcome when there's ongoing product momentum.
• Clean handoff. Code, documentation, and context are left in a state where internal teams—or future vendors—can confidently extend the work without dependency.

Recent Engagements

Atlassian — Senior UI Engineer (Enterprise SaaS)

Frontend architecture and feature delivery for Confluence integrations, including React 18 migration work and standardizing end-to-end testing practices.

CarGurus — Principal UI Engineer (Consumer Marketplace)

Built and maintained high-traffic frontend systems, improved Core Web Vitals and technical SEO, and developed shared UI platforms used across teams.

The TJX Companies (TJ Maxx) — UI Engineer (Enterprise Retail)

Delivered UX improvements for large-scale e-commerce experiences in close partnership with design, QA, and product teams.

Timberland — Senior Interactive Developer (Global Ecommerce)

Led global web initiatives across brand and e-commerce platforms, acting as a technical bridge between marketing, design, and engineering.

MFA Boston — Pro Bono Technical Lead (Nonprofit / Fundraising)

Designed and built a custom auction application for the MFA's annual Young Patrons fundraiser; subsequently iterated on and supported the platform over multiple years as the event grew, until it concluded during the pandemic.