# SEO Pre-Launch Checklist

Use this checklist before deploying to production.

## ✅ Meta Tags

- [ ] Title tag is descriptive and includes location (under 60 characters)
- [ ] Meta description is compelling and natural (150-160 characters)
- [ ] Canonical URL is set to `https://mifi.ventures/`
- [ ] Robots meta allows indexing (`index, follow`)
- [ ] Language is declared (`lang="en-US"`)
- [ ] Author meta tag is present
- [ ] Geographic meta tags include Boston coordinates

## ✅ Open Graph Tags

- [ ] `og:type` is set to "website"
- [ ] `og:url` matches canonical URL
- [ ] `og:site_name` is "mifi Ventures"
- [ ] `og:title` is descriptive and compelling
- [ ] `og:description` matches meta description
- [ ] `og:image` points to actual 1200x630px image
- [ ] `og:image:width` and `og:image:height` are specified
- [ ] `og:image:alt` provides context
- [ ] `og:locale` is set to "en_US"

## ✅ Twitter Cards

- [ ] Card type is `summary_large_image`
- [ ] `twitter:title` matches OG title
- [ ] `twitter:description` matches OG description
- [ ] `twitter:image` matches OG image
- [ ] `twitter:image:alt` is descriptive
- [ ] `twitter:creator` handle is updated (if applicable)
- [ ] `twitter:site` handle is updated (if applicable)

## ✅ Structured Data (JSON-LD)

- [ ] Uses @graph structure with stable @id anchors
- [ ] **Organization** entity (`#organization`) is complete
  - [ ] Legal name matches LLC
  - [ ] Boston address is accurate
  - [ ] Geographic coordinates are correct
  - [ ] hasOfferCatalog links to services
- [ ] **Person** entity (`#principal`) is complete
  - [ ] Name and title are accurate
  - [ ] worksFor links to organization
  - [ ] knowsAbout lists relevant expertise
  - [ ] LinkedIn URL is correct (https://linkedin.com/in/the-mifi)
- [ ] **WebSite** entity (`#website`) is complete
  - [ ] potentialAction/ReserveAction points to Cal.com
  - [ ] Action name is descriptive
- [ ] **WebPage** entity (`#webpage`) is complete
  - [ ] isPartOf links to website
  - [ ] primaryImageOfPage is set
  - [ ] inLanguage is "en-US"
- [ ] **OfferCatalog** entity (`#services`) is complete
  - [ ] All 6 services from "What We Do" are listed
  - [ ] Descriptions match page copy
- [ ] No email or phone anywhere in JSON-LD
- [ ] All @id values use mifi.ventures domain

## ✅ Content & Copy

- [ ] No keyword stuffing in any content
- [ ] Copy sounds natural and professional
- [ ] Boston location is mentioned naturally
- [ ] Services are clearly described
- [ ] No email or phone numbers in meta tags
- [ ] All text is grammatically correct
- [ ] Tone matches brand (professional, technical, credible)

## ✅ Technical SEO

- [ ] `robots.txt` exists and allows crawling
- [ ] All images have descriptive alt text
- [ ] Heading hierarchy is correct (one H1, logical H2s)
- [ ] Links have descriptive anchor text
- [ ] No broken links (404s)
- [ ] HTTPS is enforced (if applicable)
- [ ] Mobile-responsive design
- [ ] Fast page load (< 3 seconds)
- [ ] favicon.svg is present and loads

## ✅ Assets

- [ ] OG image created (1200x630px, under 1MB)
- [ ] OG image uploaded to `/assets/og-image.png`
- [ ] OG image looks good when scaled down
- [ ] OG image includes readable text
- [ ] Resume PDF is uploaded (if publishing)
- [ ] Company logos are actual logos (not placeholders)

## ✅ External Links

- [ ] LinkedIn URL updated in constants and JSON-LD
- [ ] GitHub URL updated in constants and JSON-LD
- [ ] Cal.com link is correct and working
- [ ] All external links open in new tab with `rel="noopener noreferrer"`

## ✅ Pre-Launch Testing

Run these tests and fix any issues:

### Google Tools
- [ ] Google Rich Results Test: [https://search.google.com/test/rich-results](https://search.google.com/test/rich-results)
  - Should show valid ProfessionalService schema
- [ ] Google Mobile-Friendly Test: [https://search.google.com/test/mobile-friendly](https://search.google.com/test/mobile-friendly)
  - Should pass without issues
- [ ] Google Lighthouse (in Chrome DevTools)
  - SEO score: 100/100
  - Performance: 90+/100
  - Accessibility: 100/100
  - Best Practices: 100/100

### Social Media Preview Tools
- [ ] Facebook Sharing Debugger: [https://developers.facebook.com/tools/debug/](https://developers.facebook.com/tools/debug/)
  - Preview looks correct
  - Image loads properly
- [ ] Twitter Card Validator: [https://cards-dev.twitter.com/validator](https://cards-dev.twitter.com/validator)
  - Card preview looks good
  - Image displays correctly
- [ ] LinkedIn Post Inspector: [https://www.linkedin.com/post-inspector/](https://www.linkedin.com/post-inspector/)
  - Preview is accurate

### SEO Validators
- [ ] Schema.org Validator: [https://validator.schema.org/](https://validator.schema.org/)
  - No errors in JSON-LD
- [ ] W3C HTML Validator: [https://validator.w3.org/](https://validator.w3.org/)
  - No critical HTML errors

### Manual Checks
- [ ] View source and verify all meta tags are present
- [ ] Test share preview by sharing URL on social media
- [ ] Check that `robots.txt` is accessible at `https://mifi.ventures/robots.txt`
- [ ] Verify canonical URL in browser DevTools
- [ ] Test page on mobile device
- [ ] Verify skip link appears on Tab key press

## ✅ Post-Launch

After going live:

- [ ] Submit site to Google Search Console
- [ ] Submit site to Bing Webmaster Tools
- [ ] Create and submit sitemap.xml (future enhancement)
- [ ] Share on social media to test previews
- [ ] Monitor Google Search Console for indexing issues
- [ ] Set up Google Analytics (if desired)
- [ ] Monitor Core Web Vitals
- [ ] Check search appearance after 1-2 weeks

## 📝 Notes

Record any issues or observations during testing:

```
[Add your notes here]
```

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**Last Updated**: [Date]  
**Reviewed By**: [Name]