Pop semvar up

Reviewed-on: #8
Co-authored-by: mifi <badmf@mifi.dev>
Co-committed-by: mifi <badmf@mifi.dev>

.husky/pre-commit

@@ -1 +1,4 @@
+# Only run CI tests when files under src/ are changed
+if git diff --cached --name-only | grep -q '^src/'; then
   pnpm run test:ci
+fi

.woodpecker/deploy.yaml

@@ -20,13 +20,17 @@ steps:
           - /var/run/docker.sock:/var/run/docker.sock
       commands:
           - set -e
+          - apk add --no-cache jq
+          - APP_VERSION=$(jq -r .version package.json | tr -d '\r\n' | sed 's/^v//')
           - echo "=== Building Docker image ==="
           - 'echo "Commit SHA: ${CI_COMMIT_SHA:0:8}"'
           - 'echo "Registry repo: $REGISTRY_REPO"'
+          - 'echo "App version: $APP_VERSION"'
           - |
               docker build \
-                --tag $REGISTRY_REPO:${CI_COMMIT_SHA} \
+                --tag "$REGISTRY_REPO:$CI_COMMIT_SHA" \
-                --tag $REGISTRY_REPO:latest \
+                --tag "$REGISTRY_REPO:latest" \
+                --tag "$REGISTRY_REPO:$APP_VERSION" \
                 --label "git.commit=${CI_COMMIT_SHA}" \
                 --label "git.branch=${CI_COMMIT_BRANCH}" \
                 .
@@ -82,15 +86,19 @@ steps:
           - /var/run/docker.sock:/var/run/docker.sock
       commands:
           - set -e
+          - apk add --no-cache jq
+          - APP_VERSION=$(jq -r .version package.json | tr -d '\r\n' | sed 's/^v//')
           - echo "=== Pushing to registry ==="
           - 'echo "Registry: $REGISTRY_URL"'
           - 'echo "Repository: $REGISTRY_REPO"'
+          - 'echo "App version: $APP_VERSION"'
           - |
               echo "$REGISTRY_PASSWORD" | docker login "$REGISTRY_URL" \
                 -u "$REGISTRY_USERNAME" \
                 --password-stdin
-          - docker push $REGISTRY_REPO:${CI_COMMIT_SHA}
+          - 'docker push $REGISTRY_REPO:$CI_COMMIT_SHA'
-          - docker push $REGISTRY_REPO:latest
+          - 'docker push $REGISTRY_REPO:latest'
+          - 'docker push $REGISTRY_REPO:$APP_VERSION'
           - echo "✓ Images pushed successfully"
       depends_on:
           - 'Docker image build'

nginx.conf

@@ -103,9 +103,9 @@ http {
             access_log off;
         }
 
-        # Default location
+        # Default location: try $uri.html so /services serves services.html, /services/foo serves services/foo.html
         location / {
-            try_files $uri $uri/ /index.html;
+            try_files $uri $uri.html $uri/ /index.html;
         }
 
         # 410 Gone: permanently removed URLs (tells crawlers to deindex)

package.json

@@ -1,6 +1,6 @@
 {
     "name": "mifi-ventures-landing",
-    "version": "3.0.0",
+    "version": "4.0.3",
     "private": true,
     "repository": "https://git.mifi.dev/mifi-ventures/landing.git",
     "packageManager": "pnpm@10.31.0+sha512.e3927388bfaa8078ceb79b748ffc1e8274e84d75163e67bc22e06c0d3aed43dd153151cbf11d7f8301ff4acb98c68bdc5cadf6989532801ffafe3b3e4a63c268",
@@ -12,18 +12,18 @@
         "dev": "vite dev",
         "check": "svelte-kit sync && svelte-check --tsconfig ./tsconfig.json",
         "check:watch": "svelte-kit sync && svelte-check --tsconfig ./tsconfig.json --watch",
-        "format": "prettier --write \"src/**/*.{ts,js,svelte,css,json}\"",
+        "format": "prettier --write \"src/**/*.{ts,js,svelte,css,json}\" \"static/**/*.{css,html,js}\"",
         "lint": "eslint .",
         "lint:fix": "eslint . --fix",
-        "lint:css": "stylelint \"src/**/*.css\" \"src/**/*.svelte\"",
+        "lint:css": "stylelint \"src/**/*.css\" \"src/**/*.svelte\" \"static/**/*.css\"",
-        "lint:css:fix": "stylelint \"src/**/*.css\" \"src/**/*.svelte\" --fix",
+        "lint:css:fix": "stylelint \"src/**/*.css\" \"src/**/*.svelte\" \"static/**/*.css\" --fix",
         "preview": "serve dist -p 4173",
         "test": "vitest run",
         "test:unit": "vitest run",
         "test:e2e": "bash scripts/run-e2e.sh",
         "test:e2e:update-snapshots": "bash scripts/update-e2e-snapshots.sh",
         "test:all": "vitest run && playwright test",
-        "test:ci": "pnpm run lint && pnpm run lint:css && pnpm exec svelte-kit sync && pnpm test && pnpm run test:e2e",
+        "test:ci": "pnpm run lint && pnpm run lint:css && pnpm exec svelte-kit sync && pnpm test && pnpm run test:e2e && pnpm install --config.confirmModulesPurge=false",
         "test:watch": "vitest",
         "prepare": "husky"
     },

scripts/beasties.mjs

@@ -29,13 +29,35 @@ async function main() {
         logLevel: 'warn',
     });
 
-    const files = fs.readdirSync(DIST).filter((f) => f.endsWith('.html'));
+    const rootFiles = fs.readdirSync(DIST)
-    for (const file of files) {
+        .filter((f) => f.endsWith('.html'))
-        const filePath = path.join(DIST, file);
+        .map((f) => path.join(DIST, f));
+
+    const servicesDir = path.join(DIST, 'services');
+    const serviceFiles = [];
+
+    if (fs.existsSync(servicesDir)) {
+        const walk = (dir) => {
+            for (const entry of fs.readdirSync(dir, { withFileTypes: true })) {
+                const fullPath = path.join(dir, entry.name);
+                if (entry.isDirectory()) {
+                    walk(fullPath);
+                } else if (entry.isFile() && entry.name.endsWith('.html')) {
+                    serviceFiles.push(fullPath);
+                }
+            }
+        };
+
+        walk(servicesDir);
+    }
+
+    const files = [...rootFiles, ...serviceFiles];
+
+    for (const filePath of files) {
         let html = fs.readFileSync(filePath, 'utf8');
         html = await beasties.process(html);
         fs.writeFileSync(filePath, html, 'utf8');
-        console.log('✓ Critical CSS inlined → dist/' + file);
+        console.log('✓ Critical CSS inlined → dist/' + path.relative(DIST, filePath));
     }
 
     console.log('Critical CSS step complete.');

scripts/run-e2e-in-docker.sh

@@ -24,4 +24,5 @@ docker run --rm \
     npx serve dist -p 4173 &
     sleep 2
     pnpm exec playwright test
+    pnpm install --config.confirmModulesPurge=false
   '

scripts/run-e2e.sh

@@ -11,7 +11,9 @@ if [ -n "$CI" ]; then
 fi
 
 if command -v docker >/dev/null 2>&1; then
-    exec bash "$(dirname "$0")/run-e2e-in-docker.sh"
+    bash "$(dirname "$0")/run-e2e-in-docker.sh"
+    pnpm install --config.confirmModulesPurge=false
+    exit 0
 fi
 
 # No Docker: run in current environment (e.g. devcontainer; same image as CI)

scripts/update-e2e-snapshots.sh

@@ -28,6 +28,7 @@ if command -v docker >/dev/null 2>&1; then
         sleep 2
         pnpm exec playwright test --update-snapshots
       '
+    pnpm install --config.confirmModulesPurge=false
 else
     echo "Updating snapshots in the current environment (matches CI when using the devcontainer)."
     echo ""

src/app.css

@@ -32,6 +32,7 @@
     --font-family-heading: 'Fraunces', ui-serif, Georgia, 'Times New Roman', serif;
 
     --font-size-base: 18px;
+    --font-size-xs: 14px;
     --font-size-small: 15px;
     --font-size-medium: 16px;
     --font-size-large: 20px;
@@ -130,6 +131,50 @@
     }
 }
 
+/* ========================================
+   Local Font Faces
+   ======================================== */
+
+@font-face {
+    font-family: Inter;
+    font-style: normal;
+    font-weight: 400;
+    font-display: swap;
+    src: url('/assets/fonts/inter-v20-latin-regular.woff2') format('woff2');
+}
+
+@font-face {
+    font-family: Inter;
+    font-style: normal;
+    font-weight: 500;
+    font-display: swap;
+    src: url('/assets/fonts/inter-v20-latin-500.woff2') format('woff2');
+}
+
+@font-face {
+    font-family: Inter;
+    font-style: normal;
+    font-weight: 700;
+    font-display: swap;
+    src: url('/assets/fonts/inter-v20-latin-700.woff2') format('woff2');
+}
+
+@font-face {
+    font-family: Fraunces;
+    font-style: normal;
+    font-weight: 600;
+    font-display: swap;
+    src: url('/assets/fonts/fraunces-v38-latin-600.woff2') format('woff2');
+}
+
+@font-face {
+    font-family: Fraunces;
+    font-style: normal;
+    font-weight: 700;
+    font-display: swap;
+    src: url('/assets/fonts/fraunces-v38-latin-700.woff2') format('woff2');
+}
+
 /* ========================================
    Base Styles
    ======================================== */
@@ -177,6 +222,11 @@ body {
     text-rendering: optimizeLegibility;
 }
 
+strong,
+b {
+    font-weight: var(--font-weight-bold);
+}
+
 /* ========================================
    Skip Link (Accessibility)
    ======================================== */
@@ -382,6 +432,14 @@ a {
     &:active {
         transform: translateY(0);
     }
+
+    &.small {
+        border-radius: var(--border-radius-small);
+        font-size: var(--font-size-xs);
+        min-height: 36px;
+        min-width: fit-content;
+        padding: 0.5rem 1rem;
+    }
 }
 
 .icon-button {

src/lib/components/FAQ.svelte

@@ -1,6 +1,10 @@
 <script lang="ts">
+    import { page } from '$app/state';
     import type { FaqList } from '$lib/types/faq';
 
+    const BASE = 'https://mifi.ventures';
+    const PAGE_URL = `${BASE}${page.url?.pathname ?? '/'}`;
+
     const {
         faqList,
         title = 'FAQ',
@@ -8,6 +12,32 @@
         faqList: FaqList;
         title?: string;
     } = $props();
+
+    const faqPageJsonLd = $derived(
+        JSON.stringify({
+            '@context': 'https://schema.org',
+            '@type': 'FAQPage',
+            '@id': `${PAGE_URL}#faq`,
+            mainEntity: faqList.map((item) => ({
+                '@type': 'Question',
+                name: item.question,
+                acceptedAnswer: {
+                    '@type': 'Answer',
+                    text: item.answer,
+                },
+            })),
+        }),
+    );
+
+    const jsonLdHtml = $derived(
+        faqPageJsonLd
+            ? '<scr' +
+                  'ipt type="application/ld+json">' +
+                  faqPageJsonLd +
+                  '</scr' +
+                  'ipt>'
+            : '',
+    );
 </script>
 
 <section id="faq" class="section faq" aria-labelledby="faq-heading">
@@ -20,6 +50,10 @@
             {/each}
         </dl>
     </div>
+    {#if jsonLdHtml}
+        <!-- eslint-disable-next-line svelte/no-at-html-tags -- static trusted JSON-LD -->
+        {@html jsonLdHtml}
+    {/if}
 </section>
 
 <style>

src/lib/components/Footer.svelte

@@ -53,6 +53,13 @@
                 Terms of Service
             </a>
         </nav>
+        <p class="legal-notice">
+            We improve our products and advertising by using Google Analytics and
+            Microsoft Clarity to see how you use our website. By using our site, you agree
+            that we and Microsoft can collect and use this data. Our <a
+                href="/privacy-policy">privacy policy</a
+            > has more details.
+        </p>
     </div>
 </footer>
 
@@ -82,4 +89,22 @@
         justify-content: center;
         gap: var(--space-xs);
     }
+
+    .legal-notice {
+        margin-top: var(--space-md);
+        font-size: var(--font-size-xs);
+        font-weight: var(--font-weight-normal);
+        color: var(--color-text-tertiary);
+        max-width: 100%;
+    }
+
+    .legal-notice a {
+        color: var(--color-primary);
+        text-decoration: underline;
+        text-underline-offset: 0.2em;
+    }
+
+    .legal-notice a:hover {
+        color: var(--color-primary-hover);
+    }
 </style>

src/lib/components/Navigation.svelte

@@ -32,7 +32,10 @@
         <span
             class={['mobile nav-header-logo', { 'page-home': bodyClass === 'page-home' }]}
         >
+            <a href="/" class="logo-link">
                 <Wordmark />
+                <span class="sr-only">mifi Ventures home page</span>
+            </a>
         </span>
         <button
             type="button"
@@ -64,7 +67,7 @@
             ]}
         >
             {#if page !== 'home'}
-                <a href="/">
+                <a href="/" class="logo-link">
                     <Wordmark />
                     <span class="sr-only">mifi Ventures home page</span>
                 </a>
@@ -155,6 +158,15 @@
                 display: inline-block;
             }
         }
+
+        & .logo-link {
+            text-decoration: none;
+
+            &:hover {
+                text-decoration: none;
+                border-bottom: none;
+            }
+        }
     }
 
     /* Hamburger toggle: mobile only, animates to X when open */

src/lib/data/home/home-meta.ts

@@ -1,9 +1,11 @@
 import type { PageMeta } from '$lib/seo';
-import { defaultJsonLdGraph } from './json-ld';
+import { baseJsonLdGraph, catalogJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
+import { homepageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
 
 export const homeMeta: PageMeta = {
     title: 'mifi Ventures — Hands-On Product Architecture for Early-Stage SaaS | Boston, MA',
     description:
         'Product architecture and senior software engineering for early-stage SaaS teams. Mike Fitzpatrick works inside your codebase to build foundations that ship fast without structural debt—frontend systems, MVP launch, fractional CTO, and stage-aligned infrastructure.',
-    jsonLd: defaultJsonLdGraph,
+    canonical: 'https://mifi.ventures',
+    jsonLd: [...baseJsonLdGraph, homepageJsonLdGraph, ...catalogJsonLdGraph],
 };

src/lib/data/home/json-ld.ts

@@ -1,166 +0,0 @@
-/**
- * Default JSON-LD graph nodes (Organization, Person, WebSite, WebPage, OfferCatalog).
- * Used for the home page; other pages can add or override via meta.jsonLd.
- */
-
-const BASE = 'https://mifi.ventures';
-
-export const defaultJsonLdGraph: Record<string, unknown>[] = [
-    {
-        '@type': 'Organization',
-        '@id': `${BASE}/#organization`,
-        name: 'mifi Ventures, LLC',
-        legalName: 'mifi Ventures, LLC',
-        url: `${BASE}/`,
-        logo: { '@type': 'ImageObject', url: `${BASE}/favicon.svg` },
-        description:
-            'Hands-on product architecture for early-stage SaaS: frontend systems, MVP launch support, fractional CTO guidance, and stage-aligned infrastructure strategy.',
-        founder: { '@id': `${BASE}/#principal` },
-        address: {
-            '@type': 'PostalAddress',
-            addressLocality: 'Boston',
-            addressRegion: 'MA',
-            addressCountry: 'US',
-        },
-        geo: { '@type': 'GeoCoordinates', latitude: 42.360082, longitude: -71.05888 },
-        areaServed: { '@type': 'Country', name: 'United States' },
-        hasOfferCatalog: { '@id': `${BASE}/#services` },
-        sameAs: ['https://www.linkedin.com/in/the-mifi', 'https://github.com/the-mifi'],
-    },
-    {
-        '@type': 'Person',
-        '@id': `${BASE}/#principal`,
-        name: 'Mike Fitzpatrick',
-        jobTitle: 'Product Architect and Senior Software Engineer',
-        description:
-            'Hands-on technical partner for early-stage SaaS teams; works inside codebases to build foundations that ship fast without structural debt.',
-        url: `${BASE}/`,
-        worksFor: { '@id': `${BASE}/#organization` },
-        knowsAbout: [
-            'Frontend Architecture',
-            'UI Architecture',
-            'React Development',
-            'Web Performance Optimization',
-            'Core Web Vitals',
-            'Technical SEO',
-            'Web Accessibility (WCAG)',
-            'Component Libraries',
-            'Design Systems',
-            'JavaScript',
-            'TypeScript',
-            'Modern Web Development',
-            'Greenfield Product Development',
-            'Legacy System Modernization',
-            'Code Refactoring',
-        ],
-        sameAs: ['https://www.linkedin.com/in/the-mifi', 'https://github.com/the-mifi'],
-    },
-    {
-        '@type': 'WebSite',
-        '@id': `${BASE}/#website`,
-        url: `${BASE}/`,
-        name: 'mifi Ventures',
-        description: 'Hands-on product architecture for early-stage SaaS — Boston, MA',
-        publisher: { '@id': `${BASE}/#organization` },
-        potentialAction: {
-            '@type': 'ReserveAction',
-            target: {
-                '@type': 'EntryPoint',
-                urlTemplate: 'https://cal.mifi.ventures/the-mifi',
-            },
-            name: 'Schedule a 30-minute intro call',
-        },
-    },
-    {
-        '@type': 'WebPage',
-        '@id': `${BASE}/#webpage`,
-        url: `${BASE}/`,
-        name: 'mifi Ventures — Hands-On Product Architecture for Early-Stage SaaS | Boston, MA',
-        description:
-            'Product architecture and senior software engineering for early-stage SaaS. Ship fast without structural debt—frontend systems, MVP launch, fractional CTO, stage-aligned infrastructure.',
-        isPartOf: { '@id': `${BASE}/#website` },
-        about: { '@id': `${BASE}/#organization` },
-        mainEntity: { '@id': `${BASE}/#organization` },
-        primaryImageOfPage: { '@type': 'ImageObject', url: `${BASE}/favicon.svg` },
-        inLanguage: 'en-US',
-    },
-    {
-        '@type': 'ProfessionalService',
-        '@id': `${BASE}/#professional-service`,
-        name: 'mifi Ventures',
-        url: `${BASE}/`,
-        description:
-            'Hands-on product architecture for early-stage SaaS teams: product architecture, MVP launch support, fractional CTO, and stage-aligned infrastructure.',
-        serviceType: [
-            'Product Architecture',
-            'SaaS Engineering Consulting',
-            'Fractional CTO Services',
-            'Startup Infrastructure Strategy',
-        ],
-        provider: { '@id': `${BASE}/#organization` },
-        areaServed: { '@type': 'Country', name: 'United States' },
-    },
-    {
-        '@type': 'OfferCatalog',
-        '@id': `${BASE}/#services`,
-        name: 'Software Engineering Consulting Services',
-        description: 'Consulting services offered by mifi Ventures',
-        numberOfItems: 6,
-        itemListElement: [
-            {
-                '@type': 'Offer',
-                itemOffered: {
-                    '@type': 'Service',
-                    name: 'Frontend and UI Architecture',
-                    description:
-                        'Product-focused frontend and UI architecture for modern web applications, with an emphasis on clarity, scalability, and long-term maintainability.',
-                },
-            },
-            {
-                '@type': 'Offer',
-                itemOffered: {
-                    '@type': 'Service',
-                    name: 'Greenfield Product Development',
-                    description:
-                        'Greenfield product builds and early-stage foundations, getting new projects off the ground quickly with structures designed to grow, not be rewritten.',
-                },
-            },
-            {
-                '@type': 'Offer',
-                itemOffered: {
-                    '@type': 'Service',
-                    name: 'Performance Optimization',
-                    description:
-                        'Performance, Core Web Vitals, rendering strategy, and technical SEO optimization focused on real-world user journeys.',
-                },
-            },
-            {
-                '@type': 'Offer',
-                itemOffered: {
-                    '@type': 'Service',
-                    name: 'Accessibility Engineering',
-                    description:
-                        'Accessibility-first engineering, ensuring WCAG-compliant interfaces with semantic markup, keyboard parity, and inclusive interaction patterns.',
-                },
-            },
-            {
-                '@type': 'Offer',
-                itemOffered: {
-                    '@type': 'Service',
-                    name: 'System Modernization',
-                    description:
-                        'Modernization and stabilization of existing systems, including refactors, framework upgrades, and untangling overgrown frontend codebases.',
-                },
-            },
-            {
-                '@type': 'Offer',
-                itemOffered: {
-                    '@type': 'Service',
-                    name: 'End-to-End Feature Delivery',
-                    description:
-                        'End-to-end feature delivery with clear ownership and documentation, spanning frontend and supporting backend work without unnecessary complexity.',
-                },
-            },
-        ],
-    },
-];

src/lib/data/json-ld/baseJsonLdGraphs.ts

@@ -0,0 +1,190 @@
+import { BASE, PHONE, WORDMARK } from './constants';
+
+/**
+ * Default JSON-LD graph nodes (Organization, Person, WebSite, WebPage,
+ * ProfessionalService, OfferCatalog).
+ *
+ * Used for the home page; other pages can add or override via meta.jsonLd.
+ */
+
+export const baseJsonLdGraph: Record<string, unknown>[] = [
+    {
+        '@type': 'Organization',
+        '@id': `${BASE}/#organization`,
+        name: 'mifi Ventures',
+        legalName: 'mifi Ventures LLC',
+        url: `${BASE}/`,
+        logo: {
+            '@type': 'ImageObject',
+            url: WORDMARK,
+        },
+        image: {
+            '@type': 'ImageObject',
+            url: WORDMARK,
+        },
+        telephone: PHONE,
+        description:
+            'Hands-on product architecture for early-stage SaaS teams: SaaS product architecture, MVP architecture and launch support, fractional CTO guidance, and stage-aligned infrastructure strategy.',
+        founder: { '@id': `${BASE}/#principal` },
+        address: {
+            '@type': 'PostalAddress',
+            addressLocality: 'Boston',
+            addressRegion: 'MA',
+            addressCountry: 'US',
+        },
+        areaServed: { '@type': 'Country', name: 'United States' },
+        hasOfferCatalog: { '@id': `${BASE}/#services` },
+        sameAs: [
+            'https://www.linkedin.com/company/mifi-ventures',
+            'https://github.com/mifi-ventures',
+        ],
+        contactPoint: [
+            {
+                '@type': 'ContactPoint',
+                contactType: 'sales',
+                telephone: PHONE,
+                areaServed: 'US',
+                availableLanguage: ['en'],
+            },
+        ],
+    },
+    {
+        '@type': 'Person',
+        '@id': `${BASE}/#principal`,
+        name: 'Mike Fitzpatrick',
+        jobTitle: 'Product Architect and Senior Software Engineer',
+        description:
+            'Hands-on technical partner for early-stage SaaS teams; works inside codebases to build strong product foundations that ship fast without structural debt.',
+        url: `${BASE}/`,
+        worksFor: { '@id': `${BASE}/#organization` },
+        knowsAbout: [
+            'Product Architecture',
+            'Frontend Architecture',
+            'UI Architecture',
+            'React Development',
+            'JavaScript',
+            'TypeScript',
+            'Component Libraries',
+            'Design Systems',
+            'Design Tokens',
+            'CSS Architecture',
+            'Web Accessibility (WCAG)',
+            'Technical SEO',
+            'Core Web Vitals',
+            'MVP Architecture',
+            'Greenfield Product Development',
+            'Fractional CTO',
+            'Startup Infrastructure Strategy',
+            'Code Refactoring',
+        ],
+        sameAs: [
+            'https://www.linkedin.com/in/the-mifi',
+            'https://github.com/the-mifi',
+            'https://mifi.dev',
+        ],
+    },
+    {
+        '@type': 'WebSite',
+        '@id': `${BASE}/#website`,
+        url: `${BASE}/`,
+        name: 'mifi Ventures',
+        description: 'Hands-on product architecture for early-stage SaaS teams.',
+        publisher: { '@id': `${BASE}/#organization` },
+        image: {
+            '@type': 'ImageObject',
+            url: WORDMARK,
+        },
+        potentialAction: {
+            '@type': 'ReserveAction',
+            target: {
+                '@type': 'EntryPoint',
+                urlTemplate: 'https://cal.mifi.ventures/the-mifi',
+            },
+            name: 'Schedule a 30-minute intro call',
+        },
+    },
+];
+
+export const catalogJsonLdGraph: Record<string, unknown>[] = [
+    {
+        '@type': 'ProfessionalService',
+        '@id': `${BASE}/#professional-service`,
+        name: 'mifi Ventures',
+        url: `${BASE}/`,
+        image: {
+            '@type': 'ImageObject',
+            url: WORDMARK,
+        },
+        logo: {
+            '@type': 'ImageObject',
+            url: WORDMARK,
+        },
+        telephone: PHONE,
+        description:
+            'Hands-on product architecture and senior software engineering for early-stage SaaS teams: SaaS product architecture, MVP architecture and launch, fractional CTO guidance, and stage-aligned infrastructure.',
+        serviceType: [
+            'SaaS Product Architecture',
+            'MVP Architecture and Launch Consulting',
+            'Fractional CTO Services',
+            'Startup Infrastructure Strategy',
+        ],
+        provider: { '@id': `${BASE}/#organization` },
+        address: {
+            '@type': 'PostalAddress',
+            addressLocality: 'Boston',
+            addressRegion: 'MA',
+            addressCountry: 'US',
+        },
+        areaServed: { '@type': 'Country', name: 'United States' },
+    },
+    {
+        '@type': 'OfferCatalog',
+        '@id': `${BASE}/#services`,
+        name: 'SaaS Architecture Services',
+        description:
+            'Consulting services offered by mifi Ventures for early-stage SaaS teams.',
+        numberOfItems: 4,
+        itemListElement: [
+            {
+                '@type': 'Offer',
+                url: `${BASE}/hands-on-saas-architecture-consultant`,
+                itemOffered: {
+                    '@type': 'Service',
+                    name: 'Hands-On SaaS Architecture',
+                    description:
+                        'Hands-on product architecture for early-stage SaaS teams, focused on frontend systems, reusable components, design tokens, accessibility, and scalable foundations for fast iteration.',
+                },
+            },
+            {
+                '@type': 'Offer',
+                url: `${BASE}/mvp-architecture-and-launch`,
+                itemOffered: {
+                    '@type': 'Service',
+                    name: 'MVP Architecture & Launch',
+                    description:
+                        'Architecture and implementation support for early-stage SaaS MVPs that need to ship quickly without creating structural debt, fragile CSS, or difficult-to-extend product foundations.',
+                },
+            },
+            {
+                '@type': 'Offer',
+                url: `${BASE}/fractional-cto-for-early-stage-saas`,
+                itemOffered: {
+                    '@type': 'Service',
+                    name: 'Fractional CTO / Technical Partner',
+                    description:
+                        'Part-time technical leadership for early-stage SaaS teams that need architectural guidance, tradeoff evaluation, and hands-on technical oversight without hiring a full-time CTO.',
+                },
+            },
+            {
+                '@type': 'Offer',
+                url: `${BASE}/stage-aligned-infrastructure`,
+                itemOffered: {
+                    '@type': 'Service',
+                    name: 'Stage-Aligned Infrastructure',
+                    description:
+                        'Infrastructure strategy for early-stage SaaS teams that aligns cloud, SaaS, and deployment decisions with company stage, reducing unnecessary complexity and preserving runway.',
+                },
+            },
+        ],
+    },
+];

src/lib/data/json-ld/constants.ts

@@ -0,0 +1,3 @@
+export const BASE = 'https://mifi.ventures';
+export const WORDMARK = `${BASE}/assets/wordmark.svg`;
+export const PHONE = '+1-888-991-6434';

src/lib/data/json-ld/servicesJsonLdGraphs.ts

@@ -0,0 +1,68 @@
+import { BASE } from './constants';
+
+export const handsOnSaaSArchitectureConsultantServiceJsonLdGraph: Record<
+    string,
+    unknown
+> = {
+    '@type': 'Service',
+    '@id': `${BASE}/hands-on-saas-architecture-consultant#service`,
+    name: 'Hands-On SaaS Architecture',
+    url: `${BASE}/hands-on-saas-architecture-consultant`,
+    description:
+        'Hands-on product architecture for early-stage SaaS teams, focused on frontend systems, reusable components, design tokens, accessibility, and scalable foundations for fast iteration.',
+    serviceType: 'SaaS Product Architecture',
+    provider: { '@id': `${BASE}/#organization` },
+    areaServed: { '@type': 'Country', name: 'United States' },
+    audience: {
+        '@type': 'Audience',
+        audienceType: 'Early-stage SaaS founders and engineering teams',
+    },
+};
+
+export const mvpArchitectureAndLaunchServiceJsonLdGraph: Record<string, unknown> = {
+    '@type': 'Service',
+    '@id': `${BASE}/mvp-architecture-and-launch#service`,
+    name: 'MVP Architecture & Launch',
+    url: `${BASE}/mvp-architecture-and-launch`,
+    description:
+        'Architecture and implementation support for early-stage SaaS MVPs that need to ship quickly without structural debt, fragile CSS, or difficult-to-extend product foundations.',
+    serviceType: 'MVP Architecture and Launch Consulting',
+    provider: { '@id': `${BASE}/#organization` },
+    areaServed: { '@type': 'Country', name: 'United States' },
+    audience: {
+        '@type': 'Audience',
+        audienceType: 'Founder-led SaaS startups and early product teams',
+    },
+};
+
+export const fractionalCtoForEarlyStageSaaSServiceJsonLdGraph: Record<string, unknown> = {
+    '@type': 'Service',
+    '@id': `${BASE}/fractional-cto-for-early-stage-saas#service`,
+    name: 'Fractional CTO / Technical Partner',
+    url: `${BASE}/fractional-cto-for-early-stage-saas`,
+    description:
+        'Part-time technical leadership for early-stage SaaS teams that need architectural guidance, tradeoff evaluation, and hands-on technical oversight without hiring a full-time CTO.',
+    serviceType: 'Fractional CTO Services',
+    provider: { '@id': `${BASE}/#organization` },
+    areaServed: { '@type': 'Country', name: 'United States' },
+    audience: {
+        '@type': 'Audience',
+        audienceType: 'Early-stage SaaS founders and growing engineering teams',
+    },
+};
+
+export const stageAlignedInfrastructureServiceJsonLdGraph: Record<string, unknown> = {
+    '@type': 'Service',
+    '@id': `${BASE}/stage-aligned-infrastructure#service`,
+    name: 'Stage-Aligned Infrastructure',
+    url: `${BASE}/stage-aligned-infrastructure`,
+    description:
+        'Infrastructure strategy for early-stage SaaS teams that aligns cloud, SaaS, and deployment decisions with company stage, reducing unnecessary complexity and preserving runway.',
+    serviceType: 'Startup Infrastructure Strategy',
+    provider: { '@id': `${BASE}/#organization` },
+    areaServed: { '@type': 'Country', name: 'United States' },
+    audience: {
+        '@type': 'Audience',
+        audienceType: 'Early-stage SaaS founders and small engineering teams',
+    },
+};

src/lib/data/json-ld/webpageJsonLdGraphs.ts

@@ -0,0 +1,130 @@
+import { BASE, WORDMARK } from './constants';
+
+export const homepageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/#webpage`,
+    url: `${BASE}/`,
+    name: 'mifi Ventures | Hands-On Product Architecture for Early-Stage SaaS',
+    description:
+        'Hands-on product architecture for early-stage SaaS teams—SaaS architecture, MVP launch support, fractional CTO guidance, and stage-aligned infrastructure strategy.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    mainEntity: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};
+
+export const servicesPageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/services#webpage`,
+    url: `${BASE}/services`,
+    name: 'SaaS Architecture Services | mifi Ventures',
+    description:
+        'Hands-on SaaS architecture consulting for early-stage teams. Services include product architecture, MVP launch support, fractional CTO guidance, and stage-aligned infrastructure strategy.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};
+
+export const handsOnSaaSArchitectureConsultantPageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/hands-on-saas-architecture-consultant#webpage`,
+    url: `${BASE}/hands-on-saas-architecture-consultant`,
+    name: 'SaaS Product Architecture Consultant | mifi Ventures',
+    description:
+        'Hands-on product architecture for early-stage SaaS teams. Build frontend foundations that scale with reusable components, design tokens, accessibility, and clean architecture.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};
+
+export const mvpArchitectureAndLaunchPageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/mvp-architecture-and-launch#webpage`,
+    url: `${BASE}/mvp-architecture-and-launch`,
+    name: 'MVP Architecture & Launch Consultant | mifi Ventures',
+    description:
+        'Architecture and implementation support for early-stage SaaS MVPs that need to ship quickly without structural debt, fragile CSS, or difficult-to-extend product foundations.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};
+
+export const fractionalCtoForEarlyStageSaaSPageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/fractional-cto-for-early-stage-saas#webpage`,
+    url: `${BASE}/fractional-cto-for-early-stage-saas`,
+    name: 'Fractional CTO for Early-Stage SaaS | mifi Ventures',
+    description:
+        'Hands-on technical leadership for early-stage SaaS teams that need architectural guidance, technical tradeoff evaluation, and senior oversight without hiring a full-time CTO.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};
+
+export const stageAlignedInfrastructurePageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/stage-aligned-infrastructure#webpage`,
+    url: `${BASE}/stage-aligned-infrastructure`,
+    name: 'Stage-Aligned Infrastructure for Startups | mifi Ventures',
+    description:
+        'Infrastructure strategy for early-stage SaaS teams that aligns cloud, SaaS, and deployment decisions with company stage, reducing unnecessary complexity and preserving runway.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};
+
+export const privacyPolicyPageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/privacy-policy#webpage`,
+    url: `${BASE}/privacy-policy`,
+    name: 'Privacy Policy | mifi Ventures',
+    description:
+        'Read the mifi Ventures privacy policy, including how personal information is collected, used, stored, and protected.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};
+
+export const termsOfServicePageJsonLdGraph: Record<string, unknown> = {
+    '@type': 'WebPage',
+    '@id': `${BASE}/terms-of-service#webpage`,
+    url: `${BASE}/terms-of-service`,
+    name: 'Terms of Service | mifi Ventures',
+    description:
+        'Read the mifi Ventures terms of service, including the terms governing use of the site and consulting services.',
+    isPartOf: { '@id': `${BASE}/#website` },
+    about: { '@id': `${BASE}/#organization` },
+    primaryImageOfPage: {
+        '@type': 'ImageObject',
+        url: WORDMARK,
+    },
+    inLanguage: 'en-US',
+};

src/lib/data/privacy-policy.ts

@@ -1,20 +1,27 @@
 /**
  * Privacy Policy content for mifi Ventures. Used by /privacy-policy.
- * Last updated: March 5, 2026. Includes Messaging Policy (SMS) for OpenPhone / A2P compliance.
+ * Last updated: March 12, 2026. Includes Messaging Policy (SMS) for OpenPhone / A2P compliance; Microsoft Clarity and Google Analytics.
  */
 
+export interface LegalSectionLink {
+    href: string;
+    label: string;
+}
+
 export interface LegalSection {
     id: string;
     heading: string;
     body: string[];
     list?: string[];
+    /** Optional links to inject into body paragraphs (URLs in text become <a> with this label) */
+    links?: LegalSectionLink[];
     /** Numbered sub-sections (e.g. Messaging Policy 1–6) */
     subsections?: { title: string; body: string[]; list?: string[] }[];
 }
 
 export const privacyPolicy = {
     title: 'Privacy Policy',
-    lastUpdated: 'March 5, 2026',
+    lastUpdated: 'March 12, 2026',
     intro: [
         'mifi Ventures LLC respects your privacy and is committed to protecting personal information shared through this website and related communications.',
         'This policy explains what information we collect, how it is used, and how it is protected.',
@@ -56,6 +63,33 @@ export const privacyPolicy = {
                 'This information is used only to maintain the website, improve performance, and monitor security.',
             ],
         },
+        {
+            id: 'analytics-and-tracking',
+            heading: 'Analytics and Tracking Technologies',
+            body: [
+                'We use a mix of first-party and third-party analytics tools to understand how visitors use this website and to improve our services.',
+                'We use Umami as a first-party analytics tool to measure aggregate usage of this site for internal reporting and performance insights; Umami data is not sold or shared for third-party advertising.',
+                'We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first- and third-party cookies and similar tracking technologies to determine the popularity of content and online activity. We also use this information for site optimization, security and fraud detection, and advertising. These third-party tools only run if you consent to non-essential analytics via our cookie banner.',
+                'For more information about how Microsoft collects and uses your data, see the Microsoft Privacy Statement: https://www.microsoft.com/privacy/privacystatement.',
+                'We also use Google Analytics (only if you consent) to collect information about website usage, such as pages visited, time on site, and browser and device information. Google Analytics uses cookies and similar technologies to help us analyze how visitors use the site and to compile aggregated statistics.',
+                'You can learn more about how Google handles data in Google Analytics at: https://policies.google.com/privacy and https://policies.google.com/technologies/partner-sites.',
+                'We store your analytics preference (for example, whether you accepted or rejected non-essential analytics) in a small piece of first-party device storage so we can remember your choice on future visits.',
+            ],
+            links: [
+                {
+                    href: 'https://www.microsoft.com/privacy/privacystatement',
+                    label: 'Microsoft Privacy Statement',
+                },
+                {
+                    href: 'https://policies.google.com/privacy',
+                    label: 'Google Privacy Policy',
+                },
+                {
+                    href: 'https://policies.google.com/technologies/partner-sites',
+                    label: 'How Google uses data from sites and apps',
+                },
+            ],
+        },
         {
             id: 'how-we-use',
             heading: 'How We Use Information',
@@ -165,6 +199,7 @@ export const privacyPolicy = {
             heading: 'Your Rights',
             body: [
                 'Depending on your jurisdiction, you may have the right to: request access to personal data; request correction or deletion of data; withdraw consent for communications.',
+                'If you are located in a region with specific data protection laws (such as the European Economic Area or the United Kingdom), you may have additional rights under those laws; we will handle such requests in line with applicable legal requirements.',
                 'Requests may be submitted using the contact information below.',
             ],
             list: [

src/lib/data/terms-of-service.ts

@@ -1,6 +1,6 @@
 /**
  * Terms of Service content for mifi Ventures. Used by /terms-of-service.
- * Last updated: March 5, 2026. OpenPhone / A2P messaging compliance.
+ * Last updated: March 12, 2026. OpenPhone / A2P messaging compliance; data protection positioning.
  */
 
 export interface LegalSection {
@@ -12,7 +12,7 @@ export interface LegalSection {
 
 export const termsOfService = {
     title: 'Terms of Service',
-    lastUpdated: 'March 5, 2026',
+    lastUpdated: 'March 12, 2026',
     intro: [
         'These Terms of Service govern the use of the website operated by mifi Ventures LLC ("mifi Ventures", "we", "our", or "us").',
         'By accessing or using this website, you agree to these terms. If you do not agree, you should not use this website.',
@@ -71,6 +71,14 @@ export const termsOfService = {
                 'This website may reference or integrate with third-party platforms or services. mifi Ventures is not responsible for the privacy practices or content of external services.',
             ],
         },
+        {
+            id: 'data-protection-and-privacy',
+            heading: 'Data Protection and Privacy',
+            body: [
+                'Your use of this website is also subject to our Privacy Policy, which explains what information we collect, how it is used, and your choices. By using this website, you acknowledge that you have reviewed the Privacy Policy.',
+                'mifi Ventures is based in the United States and primarily serves U.S.-based clients. However, if you are located in a region with specific data protection laws (such as the European Economic Area or the United Kingdom), we will handle personal data in accordance with applicable data protection requirements to the extent they apply and as described in the Privacy Policy.',
+            ],
+        },
         {
             id: 'limitation-of-liability',
             heading: 'Limitation of Liability',
@@ -78,6 +86,14 @@ export const termsOfService = {
                 'To the fullest extent permitted by law, mifi Ventures LLC shall not be liable for indirect, incidental, or consequential damages arising from use of this website or related services.',
             ],
         },
+        {
+            id: 'governing-law',
+            heading: 'Governing Law and Jurisdiction',
+            body: [
+                'These Terms of Service are governed by the laws of the Commonwealth of Massachusetts and applicable federal law of the United States, without regard to conflict of law principles.',
+                'Any disputes arising out of or relating to these terms or your use of this website shall be brought exclusively in the state or federal courts located in Massachusetts, except where applicable data protection laws provide you with mandatory rights to bring claims in another jurisdiction.',
+            ],
+        },
         {
             id: 'changes',
             heading: 'Changes to These Terms',

src/routes/+layout.svelte

@@ -20,17 +20,15 @@
               })
             : '',
     );
+
     const jsonLdHtml = $derived(
         jsonLdScript
-            ? '<script type="application/ld+json">' + jsonLdScript + '</scr' + 'ipt>'
+            ? '<scr' + 'ipt type="application/ld+json">' + jsonLdScript + '</scr' + 'ipt>'
             : '',
     );
 </script>
 
 <svelte:head>
-    <!-- Google tag (gtag.js) -->
-    <script async src="https://www.googletagmanager.com/gtag/js?id=G-36F29PDKRT"></script>
-    <script defer src="/assets/js/ga-init.js"></script>
     <script
         defer
         src="https://analytics.mifi.holdings/script.js"
@@ -49,13 +47,6 @@
         type="font/woff2"
         crossorigin="anonymous"
     />
-    <link
-        rel="preload"
-        href="/assets/fonts/fraunces-v38-latin-700.woff2"
-        as="font"
-        type="font/woff2"
-        crossorigin="anonymous"
-    />
     <link
         rel="preload"
         href="/assets/fonts/inter-v20-latin-regular.woff2"
@@ -63,13 +54,6 @@
         type="font/woff2"
         crossorigin="anonymous"
     />
-    <link
-        rel="preload"
-        href="/assets/fonts/inter-v20-latin-italic.woff2"
-        as="font"
-        type="font/woff2"
-        crossorigin="anonymous"
-    />
     <link
         rel="preload"
         href="/assets/fonts/inter-v20-latin-500.woff2"
@@ -148,6 +132,7 @@
 
     <script src="/assets/js/copyright-year.js" defer></script>
     <script src="/assets/js/mobile-menu-helper.js" defer></script>
+    <script src="/assets/js/cookie-consent.js" defer></script>
 </svelte:head>
 
 <a href="#main" class="skip-link" data-umami-event="skip to main content"
@@ -155,6 +140,24 @@
 >
 {@render children()}
 <Footer />
+<div id="cookie-banner" class="cookie-banner" role="region" aria-label="Cookie consent">
+    <div class="cookie-banner-content">
+        <p class="cookie-notification-text">
+            We use first-party analytics and, if you accept, third-party tools (e.g.
+            Google, Microsoft) to understand usage and improve this site. You can accept
+            all or reject non-essential analytics.
+            <a href="/privacy-policy#analytics-and-tracking">Learn more</a>.
+        </p>
+        <div class="cookie-banner-actions">
+            <button type="button" class="btn btn-primary small" data-consent="accept"
+                >Accept all</button
+            >
+            <button type="button" class="btn btn-secondary small" data-consent="reject"
+                >Reject non-essential</button
+            >
+        </div>
+    </div>
+</div>
 <img
     src="https://analytics.mifi.holdings/p/wQ9GYnLIg"
     alt=""
@@ -163,3 +166,105 @@
     role="presentation"
     loading="eager"
 />
+
+<style>
+    .cookie-banner {
+        position: fixed;
+        inset-inline: 0;
+        bottom: 0;
+        z-index: 1000;
+        display: none;
+        background-color: var(--color-bg-elevated, var(--color-bg));
+        color: var(--color-text);
+        border-top: 1px solid var(--color-border);
+        box-shadow: 0 -8px 24px rgba(15, 23, 42, 0.16);
+
+        &:global(.is-visible) {
+            display: block;
+        }
+    }
+
+    .cookie-banner-content {
+        container: cookie-banner / inline-size;
+        max-width: var(--max-narrow-width);
+        margin: 0 auto;
+        padding: var(--space-md) var(--space-md);
+        display: flex;
+        flex-direction: column;
+        gap: var(--space-sm);
+
+        @media (min-width: 768px) {
+            flex-direction: row;
+            align-items: center;
+            justify-content: space-between;
+        }
+    }
+
+    .cookie-notification-text {
+        margin: 0;
+        font-size: var(--font-size-small);
+        line-height: var(--line-height-base);
+
+        @container cookie-banner (width >= 644px) {
+            flex: 1 1 auto;
+        }
+
+        @container cookie-banner (width < 644px) {
+            flex: 0 0 100%;
+            text-align: center;
+            width: 100%;
+        }
+
+        & a {
+            color: var(--color-primary);
+            text-decoration: underline;
+            text-underline-offset: 0.16em;
+
+            &:hover {
+                color: var(--color-primary-hover);
+            }
+        }
+    }
+
+    .cookie-banner-actions {
+        display: flex;
+        flex-flow: column nowrap;
+        justify-content: flex-start;
+
+        @container cookie-banner (width >= 644px) {
+            flex: 0 0 auto;
+            gap: var(--space-xs);
+        }
+
+        @container cookie-banner (width < 644px) {
+            flex: 0 0 100%;
+            gap: var(--space-sm);
+            justify-content: center;
+            width: 100%;
+
+            & .btn {
+                max-width: 100%;
+                width: 100%;
+            }
+        }
+
+        & [data-consent='accept'] {
+            background-color: var(--color-primary);
+            color: var(--color-bg);
+
+            &:hover {
+                background-color: var(--color-primary-hover);
+            }
+        }
+
+        & [data-consent='reject'] {
+            background-color: transparent;
+            color: var(--color-text);
+            border-color: var(--color-primary);
+
+            &:hover {
+                background-color: var(--color-surface-subtle, rgba(148, 163, 184, 0.16));
+            }
+        }
+    }
+</style>

src/routes/privacy-policy/+page.svelte

@@ -1,8 +1,30 @@
 <script lang="ts">
     import Navigation from '$lib/components/Navigation.svelte';
     import { privacyPolicy } from '$lib/data/privacy-policy';
+    import type { LegalSectionLink } from '$lib/data/privacy-policy';
 
     const navItems = [{ label: 'Home', href: '/', umamiEventLabel: 'home' }];
+
+    type BodySegment = string | { type: 'link'; href: string; label: string };
+
+    /** Splits a paragraph by link URLs and returns text/link segments for rendering. */
+    function linkify(para: string, links: LegalSectionLink[]): BodySegment[] {
+        const matches: { index: number; link: LegalSectionLink }[] = [];
+        for (const link of links) {
+            const idx = para.indexOf(link.href);
+            if (idx !== -1) matches.push({ index: idx, link });
+        }
+        matches.sort((a, b) => a.index - b.index);
+        const result: BodySegment[] = [];
+        let last = 0;
+        for (const { index, link } of matches) {
+            if (index > last) result.push(para.slice(last, index));
+            result.push({ type: 'link', href: link.href, label: link.label });
+            last = index + link.href.length;
+        }
+        if (last < para.length) result.push(para.slice(last));
+        return result.length ? result : [para];
+    }
 </script>
 
 <Navigation items={navItems} page="privacy-policy" />
@@ -28,7 +50,9 @@
                     <h2 id={`${section.id}-heading`}>{section.heading}</h2>
                     {#each section.body as para}
                         <p>
-                            {#if section.id === 'contact' && para === 'legal@mifi.ventures'}
+                            {#if section.id === 'contact' && para === 'mifi Ventures LLC'}
+                                <strong>{para}</strong>
+                            {:else if section.id === 'contact' && para === 'legal@mifi.ventures'}
                                 <a href="mailto:legal@mifi.ventures"
                                     >legal@mifi.ventures</a
                                 >
@@ -36,6 +60,16 @@
                                 <a href="https://mifi.ventures" rel="noopener noreferrer"
                                     >https://mifi.ventures</a
                                 >
+                            {:else if section.links}
+                                {#each linkify(para, section.links) as segment}
+                                    {#if typeof segment === 'string'}
+                                        {segment}
+                                    {:else}
+                                        <a href={segment.href} rel="noopener noreferrer"
+                                            >{segment.label}</a
+                                        >
+                                    {/if}
+                                {/each}
                             {:else}
                                 {para}
                             {/if}
@@ -116,6 +150,16 @@
         margin: 0 0 var(--space-md) 0;
     }
 
+    .legal-content a {
+        color: var(--color-primary);
+        text-decoration: underline;
+        text-underline-offset: 0.2em;
+    }
+
+    .legal-content a:hover {
+        color: var(--color-primary-hover);
+    }
+
     .legal-section {
         margin-bottom: var(--space-xl);
     }

src/routes/privacy-policy/+page.ts

@@ -1,5 +1,7 @@
 import type { PageLoad } from './$types';
 import type { PageMeta } from '$lib/seo';
+import { baseJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
+import { privacyPolicyPageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
 
 const BASE = 'https://mifi.ventures';
 const PATH = '/privacy-policy';
@@ -10,17 +12,7 @@ const privacyPageMeta: PageMeta = {
     description:
         'Privacy Policy for mifi Ventures LLC. Describes information we collect, how we use it, messaging policy (SMS), data security, and your rights. Last updated March 5, 2026.',
     canonical: PAGE_URL,
-    jsonLd: [
+    jsonLd: [...baseJsonLdGraph, privacyPolicyPageJsonLdGraph],
-        {
-            '@type': 'WebPage',
-            '@id': `${PAGE_URL}#webpage`,
-            name: 'Privacy Policy | mifi Ventures',
-            url: PAGE_URL,
-            dateModified: '2026-03-05',
-            publisher: { '@id': `${BASE}/#organization` },
-            inLanguage: 'en-US',
-        },
-    ],
 };
 
 export const load: PageLoad = () => {

src/routes/services/+page.ts

@@ -1,34 +1,21 @@
 import type { PageLoad } from './$types';
 import type { PageMeta } from '$lib/seo';
-import { defaultJsonLdGraph } from '$lib/data/home/json-ld';
+import { baseJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
 import { pageContent } from '$lib/data/services/landing/content';
+import { servicesPageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
+import { catalogJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
 
 const BASE = 'https://mifi.ventures';
-const PAGE_URL = `${BASE}/services/`;
+const PATH = '/services';
+const PAGE_URL = `${BASE}${PATH}`;
 
 export const load: PageLoad = () => {
     const { meta } = pageContent;
     const servicePageMeta: PageMeta = {
         title: meta.title,
         description: meta.description,
-        jsonLd: [
+        canonical: PAGE_URL,
-            ...defaultJsonLdGraph,
+        jsonLd: [...baseJsonLdGraph, ...catalogJsonLdGraph, servicesPageJsonLdGraph],
-            {
-                '@type': 'ProfessionalService',
-                '@id': `${BASE}/services/#service`,
-                name: 'mifi Ventures',
-                url: PAGE_URL,
-                description: meta.jsonLdServiceDescription ?? meta.description,
-                serviceType: [
-                    'SaaS Architecture Consulting',
-                    'MVP Development Consulting',
-                    'Fractional CTO Services',
-                    'Startup Infrastructure Strategy',
-                ],
-                provider: { '@id': `${BASE}/#organization` },
-                areaServed: { '@type': 'Country', name: 'United States' },
-            },
-        ],
     };
     return { meta: servicePageMeta };
 };

src/routes/services/fractional-cto-for-early-stage-saas/+page.ts

@@ -1,49 +1,24 @@
 import type { PageLoad } from './$types';
 import type { PageMeta } from '$lib/seo';
-import { defaultJsonLdGraph } from '$lib/data/home/json-ld';
+import { baseJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
 import { pageContent } from '$lib/data/services/fractional-cto-for-early-stage-saas/content';
-import { faqItems } from '$lib/data/services/fractional-cto-for-early-stage-saas/faq';
+import { fractionalCtoForEarlyStageSaaSServiceJsonLdGraph } from '$lib/data/json-ld/servicesJsonLdGraphs';
+import { fractionalCtoForEarlyStageSaaSPageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
 
 const BASE = 'https://mifi.ventures';
-const PAGE_URL = `${BASE}/services/fractional-cto-for-early-stage-saas/`;
+const PATH = '/services/fractional-cto-for-early-stage-saas';
-
+const PAGE_URL = `${BASE}${PATH}`;
-function buildFaqPageJsonLd(): Record<string, unknown> {
-    return {
-        '@type': 'FAQPage',
-        '@id': `${PAGE_URL}#faq`,
-        mainEntity: faqItems.map((item) => ({
-            '@type': 'Question',
-            name: item.question,
-            acceptedAnswer: {
-                '@type': 'Answer',
-                text: item.answer,
-            },
-        })),
-    };
-}
 
 export const load: PageLoad = () => {
     const { meta } = pageContent;
     const servicePageMeta: PageMeta = {
         title: meta.title,
         description: meta.description,
+        canonical: PAGE_URL,
         jsonLd: [
-            ...defaultJsonLdGraph,
+            ...baseJsonLdGraph,
-            {
+            fractionalCtoForEarlyStageSaaSPageJsonLdGraph,
-                '@type': 'ProfessionalService',
+            fractionalCtoForEarlyStageSaaSServiceJsonLdGraph,
-                '@id': `${BASE}/services/fractional-cto-for-early-stage-saas/#service`,
-                name: 'mifi Ventures',
-                url: PAGE_URL,
-                description: meta.jsonLdServiceDescription ?? meta.description,
-                serviceType: [
-                    'Fractional CTO',
-                    'Technical Leadership',
-                    'SaaS Engineering Consulting',
-                ],
-                provider: { '@id': `${BASE}/#organization` },
-                areaServed: { '@type': 'Country', name: 'United States' },
-            },
-            buildFaqPageJsonLd(),
         ],
     };
     return { meta: servicePageMeta };

src/routes/services/hands-on-saas-architecture-consultant/+page.ts

@@ -1,49 +1,24 @@
 import type { PageLoad } from './$types';
 import type { PageMeta } from '$lib/seo';
-import { defaultJsonLdGraph } from '$lib/data/home/json-ld';
 import { pageContent } from '$lib/data/services/hands-on-saas-architecture-consultant/content';
-import { faqItems } from '$lib/data/services/hands-on-saas-architecture-consultant/faq';
+import { handsOnSaaSArchitectureConsultantPageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
+import { handsOnSaaSArchitectureConsultantServiceJsonLdGraph } from '$lib/data/json-ld/servicesJsonLdGraphs';
+import { baseJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
 
 const BASE = 'https://mifi.ventures';
-const PAGE_URL = `${BASE}/services/hands-on-saas-architecture-consultant/`;
+const PATH = '/services/hands-on-saas-architecture-consultant';
-
+const PAGE_URL = `${BASE}${PATH}`;
-function buildFaqPageJsonLd(): Record<string, unknown> {
-    return {
-        '@type': 'FAQPage',
-        '@id': `${PAGE_URL}#faq`,
-        mainEntity: faqItems.map((item) => ({
-            '@type': 'Question',
-            name: item.question,
-            acceptedAnswer: {
-                '@type': 'Answer',
-                text: item.answer,
-            },
-        })),
-    };
-}
 
 export const load: PageLoad = () => {
     const { meta } = pageContent;
     const servicePageMeta: PageMeta = {
         title: meta.title,
         description: meta.description,
+        canonical: PAGE_URL,
         jsonLd: [
-            ...defaultJsonLdGraph,
+            ...baseJsonLdGraph,
-            {
+            handsOnSaaSArchitectureConsultantPageJsonLdGraph,
-                '@type': 'ProfessionalService',
+            handsOnSaaSArchitectureConsultantServiceJsonLdGraph,
-                '@id': `${BASE}/services/hands-on-saas-architecture-consultant/#service`,
-                name: 'mifi Ventures',
-                url: PAGE_URL,
-                description: meta.jsonLdServiceDescription ?? meta.description,
-                serviceType: [
-                    'Product Architecture',
-                    'SaaS Engineering Consulting',
-                    'Frontend Systems Architecture',
-                ],
-                provider: { '@id': `${BASE}/#organization` },
-                areaServed: { '@type': 'Country', name: 'United States' },
-            },
-            buildFaqPageJsonLd(),
         ],
     };
     return { meta: servicePageMeta };

src/routes/services/mvp-architecture-and-launch/+page.ts

@@ -1,49 +1,24 @@
 import type { PageLoad } from './$types';
 import type { PageMeta } from '$lib/seo';
-import { defaultJsonLdGraph } from '$lib/data/home/json-ld';
+import { baseJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
 import { pageContent } from '$lib/data/services/mvp-architecture-and-launch/content';
-import { faqItems } from '$lib/data/services/mvp-architecture-and-launch/faq';
+import { mvpArchitectureAndLaunchServiceJsonLdGraph } from '$lib/data/json-ld/servicesJsonLdGraphs';
+import { mvpArchitectureAndLaunchPageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
 
 const BASE = 'https://mifi.ventures';
-const PAGE_URL = `${BASE}/services/mvp-architecture-and-launch/`;
+const PATH = '/services/mvp-architecture-and-launch';
-
+const PAGE_URL = `${BASE}${PATH}`;
-function buildFaqPageJsonLd(): Record<string, unknown> {
-    return {
-        '@type': 'FAQPage',
-        '@id': `${PAGE_URL}#faq`,
-        mainEntity: faqItems.map((item) => ({
-            '@type': 'Question',
-            name: item.question,
-            acceptedAnswer: {
-                '@type': 'Answer',
-                text: item.answer,
-            },
-        })),
-    };
-}
 
 export const load: PageLoad = () => {
     const { meta } = pageContent;
     const servicePageMeta: PageMeta = {
         title: meta.title,
         description: meta.description,
+        canonical: PAGE_URL,
         jsonLd: [
-            ...defaultJsonLdGraph,
+            ...baseJsonLdGraph,
-            {
+            mvpArchitectureAndLaunchPageJsonLdGraph,
-                '@type': 'ProfessionalService',
+            mvpArchitectureAndLaunchServiceJsonLdGraph,
-                '@id': `${BASE}/services/mvp-architecture-and-launch/#service`,
-                name: 'mifi Ventures',
-                url: PAGE_URL,
-                description: meta.jsonLdServiceDescription ?? meta.description,
-                serviceType: [
-                    'MVP Architecture',
-                    'SaaS Engineering Consulting',
-                    'Product Architecture',
-                ],
-                provider: { '@id': `${BASE}/#organization` },
-                areaServed: { '@type': 'Country', name: 'United States' },
-            },
-            buildFaqPageJsonLd(),
         ],
     };
     return { meta: servicePageMeta };

src/routes/services/stage-aligned-infrastructure/+page.ts

@@ -1,49 +1,24 @@
 import type { PageLoad } from './$types';
 import type { PageMeta } from '$lib/seo';
-import { defaultJsonLdGraph } from '$lib/data/home/json-ld';
+import { baseJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
 import { pageContent } from '$lib/data/services/stage-aligned-infrastructure/content';
-import { faqItems } from '$lib/data/services/stage-aligned-infrastructure/faq';
+import { stageAlignedInfrastructureServiceJsonLdGraph } from '$lib/data/json-ld/servicesJsonLdGraphs';
+import { stageAlignedInfrastructurePageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
 
 const BASE = 'https://mifi.ventures';
-const PAGE_URL = `${BASE}/services/stage-aligned-infrastructure/`;
+const PATH = '/services/stage-aligned-infrastructure';
-
+const PAGE_URL = `${BASE}${PATH}`;
-function buildFaqPageJsonLd(): Record<string, unknown> {
-    return {
-        '@type': 'FAQPage',
-        '@id': `${PAGE_URL}#faq`,
-        mainEntity: faqItems.map((item) => ({
-            '@type': 'Question',
-            name: item.question,
-            acceptedAnswer: {
-                '@type': 'Answer',
-                text: item.answer,
-            },
-        })),
-    };
-}
 
 export const load: PageLoad = () => {
     const { meta } = pageContent;
     const servicePageMeta: PageMeta = {
         title: meta.title,
         description: meta.description,
+        canonical: PAGE_URL,
         jsonLd: [
-            ...defaultJsonLdGraph,
+            ...baseJsonLdGraph,
-            {
+            stageAlignedInfrastructurePageJsonLdGraph,
-                '@type': 'ProfessionalService',
+            stageAlignedInfrastructureServiceJsonLdGraph,
-                '@id': `${BASE}/services/stage-aligned-infrastructure/#service`,
-                name: 'mifi Ventures',
-                url: PAGE_URL,
-                description: meta.jsonLdServiceDescription ?? meta.description,
-                serviceType: [
-                    'SaaS Architecture Consulting',
-                    'Startup Infrastructure Strategy',
-                    'Technical Leadership Consulting',
-                ],
-                provider: { '@id': `${BASE}/#organization` },
-                areaServed: { '@type': 'Country', name: 'United States' },
-            },
-            buildFaqPageJsonLd(),
         ],
     };
     return { meta: servicePageMeta };

src/routes/terms-of-service/+page.svelte

@@ -28,7 +28,9 @@
                     <h2 id={`${section.id}-heading`}>{section.heading}</h2>
                     {#each section.body as para}
                         <p>
-                            {#if section.id === 'contact' && para === 'legal@mifi.ventures'}
+                            {#if section.id === 'contact' && para === 'mifi Ventures LLC'}
+                                <strong>{para}</strong>
+                            {:else if section.id === 'contact' && para === 'legal@mifi.ventures'}
                                 <a href="mailto:legal@mifi.ventures"
                                     >legal@mifi.ventures</a
                                 >

src/routes/terms-of-service/+page.ts

@@ -1,5 +1,7 @@
 import type { PageLoad } from './$types';
 import type { PageMeta } from '$lib/seo';
+import { termsOfServicePageJsonLdGraph } from '$lib/data/json-ld/webpageJsonLdGraphs';
+import { baseJsonLdGraph } from '$lib/data/json-ld/baseJsonLdGraphs';
 
 const BASE = 'https://mifi.ventures';
 const PATH = '/terms-of-service';
@@ -10,17 +12,7 @@ const termsPageMeta: PageMeta = {
     description:
         'Terms of Service for mifi Ventures LLC. Covers use of the website, services, client communications including SMS, acceptable use, and contact information.',
     canonical: PAGE_URL,
-    jsonLd: [
+    jsonLd: [...baseJsonLdGraph, termsOfServicePageJsonLdGraph],
-        {
-            '@type': 'WebPage',
-            '@id': `${PAGE_URL}#webpage`,
-            name: 'Terms of Service | mifi Ventures',
-            url: PAGE_URL,
-            dateModified: '2026-03-05',
-            publisher: { '@id': `${BASE}/#organization` },
-            inLanguage: 'en-US',
-        },
-    ],
 };
 
 export const load: PageLoad = () => {

static/.well-known/appspecific/com.chrome.devtools.json

@@ -0,0 +1,5 @@
+{
+    "name": "mifi Ventures",
+    "description": "mifi Ventures is a consulting firm that helps early-stage SaaS companies build and scale their businesses.",
+    "url": "https://mifi.ventures"
+}

static/404.html

@@ -1,18 +1,64 @@
-<!DOCTYPE html>
+<!doctype html>
 <html lang="en">
     <head>
-    <meta charset="utf-8">
+        <meta charset="utf-8" />
-    <meta name="viewport" content="width=device-width, initial-scale=1">
+        <meta name="viewport" content="width=device-width, initial-scale=1" />
+        <link
+            rel="preload"
+            href="/assets/fonts/fraunces-v38-latin-600.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-regular.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-500.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-600.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-700.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/fraunces-v38-latin-700.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
         <title>404 Not Found — mifi Ventures</title>
-    <meta name="theme-color" content="#0052cc" media="(prefers-color-scheme: light)">
+        <meta
-    <meta name="theme-color" content="#4da6ff" media="(prefers-color-scheme: dark)">
+            name="theme-color"
-    <link rel="icon" type="image/svg+xml" href="/favicon.svg">
+            content="#0052cc"
-    <link rel="stylesheet" href="/assets/error-pages.css">
+            media="(prefers-color-scheme: light)"
+        />
+        <meta name="theme-color" content="#4da6ff" media="(prefers-color-scheme: dark)" />
+        <link rel="icon" type="image/svg+xml" href="/favicon.svg" />
+        <link rel="stylesheet" href="/assets/error-pages.css" />
     </head>
     <body class="error-page">
         <main>
             <div class="emoji" aria-hidden="true">🔍</div>
-        <h1>404 Not Found</h1>
+            <h1 data-testid="404-title">404 Not Found</h1>
             <p>This page went off to find itself. We’re not sure it’s coming back.</p>
             <p><a href="/">Back to mifi Ventures →</a></p>
         </main>

static/410.html

@@ -1,18 +1,64 @@
-<!DOCTYPE html>
+<!doctype html>
 <html lang="en">
     <head>
-    <meta charset="utf-8">
+        <meta charset="utf-8" />
-    <meta name="viewport" content="width=device-width, initial-scale=1">
+        <meta name="viewport" content="width=device-width, initial-scale=1" />
+        <link
+            rel="preload"
+            href="/assets/fonts/fraunces-v38-latin-600.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-regular.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-500.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-600.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/inter-v20-latin-700.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
+        <link
+            rel="preload"
+            href="/assets/fonts/fraunces-v38-latin-700.woff2"
+            as="font"
+            type="font/woff2"
+            crossorigin="anonymous"
+        />
         <title>410 Gone — mifi Ventures</title>
-    <meta name="theme-color" content="#0052cc" media="(prefers-color-scheme: light)">
+        <meta
-    <meta name="theme-color" content="#4da6ff" media="(prefers-color-scheme: dark)">
+            name="theme-color"
-    <link rel="icon" type="image/svg+xml" href="/favicon.svg">
+            content="#0052cc"
-    <link rel="stylesheet" href="/assets/error-pages.css">
+            media="(prefers-color-scheme: light)"
+        />
+        <meta name="theme-color" content="#4da6ff" media="(prefers-color-scheme: dark)" />
+        <link rel="icon" type="image/svg+xml" href="/favicon.svg" />
+        <link rel="stylesheet" href="/assets/error-pages.css" />
     </head>
     <body class="error-page">
         <main>
             <div class="emoji" aria-hidden="true">👋</div>
-        <h1>410 Gone</h1>
+            <h1 data-testid="410-title">410 Gone</h1>
             <p>This page has left the building. We’ve moved on—and so should you.</p>
             <p><a href="/">Back to mifi Ventures →</a></p>
         </main>

static/assets/error-pages.css

@@ -32,28 +32,47 @@
 }
 
 /* Local fonts — same paths as +layout.svelte preloads */
+
 @font-face {
-    font-family: 'Inter';
+    font-family: Inter;
     font-style: normal;
     font-weight: 400;
     font-display: swap;
     src: url('/assets/fonts/inter-v20-latin-regular.woff2') format('woff2');
 }
+
 @font-face {
-    font-family: 'Inter';
+    font-family: Inter;
     font-style: normal;
     font-weight: 500;
     font-display: swap;
     src: url('/assets/fonts/inter-v20-latin-500.woff2') format('woff2');
 }
+
 @font-face {
-    font-family: 'Fraunces';
+    font-family: Inter;
+    font-style: normal;
+    font-weight: 700;
+    font-display: swap;
+    src: url('/assets/fonts/inter-v20-latin-700.woff2') format('woff2');
+}
+
+@font-face {
+    font-family: Fraunces;
     font-style: normal;
     font-weight: 600;
     font-display: swap;
     src: url('/assets/fonts/fraunces-v38-latin-600.woff2') format('woff2');
 }
 
+@font-face {
+    font-family: Fraunces;
+    font-style: normal;
+    font-weight: 700;
+    font-display: swap;
+    src: url('/assets/fonts/fraunces-v38-latin-700.woff2') format('woff2');
+}
+
 /* Error page layout */
 .error-page {
     margin: 0;
@@ -67,15 +86,18 @@
     color: var(--ep-text);
     background-color: var(--ep-bg-alt);
 }
+
 .error-page main {
     text-align: center;
     padding: 2rem 1.5rem;
     max-width: 28rem;
 }
+
 .error-page .emoji {
     font-size: 4rem;
     margin-bottom: 0.5rem;
 }
+
 .error-page h1 {
     font-family: var(--ep-font-heading);
     font-size: 2rem;
@@ -83,19 +105,23 @@
     margin: 0 0 0.75rem;
     color: var(--ep-text);
 }
+
 .error-page p {
     margin: 0 0 1.5rem;
     color: var(--ep-text-secondary);
 }
+
 .error-page a {
     color: var(--ep-primary);
     font-weight: 500;
     text-decoration: none;
 }
+
 .error-page a:hover {
     color: var(--ep-primary-hover);
     text-decoration: underline;
 }
+
 .error-page a:focus-visible {
     outline: 2px solid var(--ep-primary);
     outline-offset: 2px;

static/assets/js/cookie-consent.js

@@ -0,0 +1,168 @@
+// Cookie consent banner & third-party analytics loader
+// - Stores preference in localStorage
+// - Shows a bottom banner until user accepts or rejects
+// - Loads Google Analytics and Microsoft Clarity only when accepted
+
+(function () {
+    'use strict';
+
+    var STORAGE_KEY = 'mifi-ventures-cookie-consent';
+    var BANNER_ID = 'cookie-banner';
+    var BANNER_VISIBLE_CLASS = 'is-visible';
+    var hasLoadedThirdParty = false;
+
+    // Trusted Types support (for CSP `require-trusted-types-for 'script'`)
+    // Clarity's tag script looks up window.trustedTypePolicies[policyName] to load its inner script;
+    // we must expose the policy there for Safari (and other browsers) to avoid TT violations.
+    var ttPolicy = null;
+    try {
+        if (
+            window.trustedTypes &&
+            typeof window.trustedTypes.createPolicy === 'function'
+        ) {
+            ttPolicy = window.trustedTypes.createPolicy('mifi-ventures-policy', {
+                createScriptURL: function (url) {
+                    return url;
+                },
+            });
+
+            if (ttPolicy && !window.trustedTypePolicies) {
+                window.trustedTypePolicies = {};
+            }
+
+            if (ttPolicy) {
+                window.trustedTypePolicies['mifi-ventures-policy'] = ttPolicy;
+            }
+        }
+    } catch (_) {
+        ttPolicy = null;
+    }
+
+    function setScriptSrc(el, url) {
+        if (!el) return;
+        if (ttPolicy) {
+            // When Trusted Types are enforced, wrap URLs via our policy
+            el.src = ttPolicy.createScriptURL(url);
+        } else {
+            el.src = url;
+        }
+    }
+
+    function loadThirdPartyAnalytics() {
+        if (hasLoadedThirdParty) return;
+        hasLoadedThirdParty = true;
+
+        // Google Analytics (gtag.js + ga-init.js)
+        try {
+            var gtagScript = document.createElement('script');
+            gtagScript.async = true;
+            setScriptSrc(
+                gtagScript,
+                'https://www.googletagmanager.com/gtag/js?id=G-36F29PDKRT',
+            );
+
+            gtagScript.onload = function () {
+                // Load the existing ga-init.js helper once gtag is ready
+                var gaInit = document.createElement('script');
+                gaInit.defer = true;
+                setScriptSrc(gaInit, '/assets/js/ga-init.js');
+                document.head.appendChild(gaInit);
+            };
+
+            document.head.appendChild(gtagScript);
+        } catch (e) {
+            // Fail silently – analytics are non-essential
+            console.error('Failed to load Google Analytics', e);
+        }
+
+        // Microsoft Clarity – use the official loader snippet so that
+        // window.clarity is defined before the tag script runs.
+        try {
+            (function (c, l, a, r, i, t, y) {
+                c[a] =
+                    c[a] ||
+                    function () {
+                        (c[a].q = c[a].q || []).push(arguments);
+                    };
+                t = l.createElement(r);
+                t.async = 1;
+                setScriptSrc(
+                    t,
+                    `https://www.clarity.ms/tag/${i}?trustedTypes=mifi-ventures-policy`,
+                );
+                y = l.getElementsByTagName(r)[0];
+                y.parentNode.insertBefore(t, y);
+            })(window, document, 'clarity', 'script', 'vuo5q3yf79');
+
+            window.clarity('consentv2', {
+                ad_Storage: 'granted',
+                analytics_Storage: 'granted',
+            });
+        } catch (e2) {
+            console.error('Failed to load Microsoft Clarity', e2);
+        }
+    }
+
+    function hideBanner(banner) {
+        if (!banner) return;
+        banner.classList.remove(BANNER_VISIBLE_CLASS);
+    }
+
+    function showBanner(banner) {
+        if (!banner) return;
+        banner.classList.add(BANNER_VISIBLE_CLASS);
+    }
+
+    function init() {
+        var banner = document.getElementById(BANNER_ID);
+        if (!banner) return;
+
+        var acceptBtn = banner.querySelector('[data-consent="accept"]');
+        var rejectBtn = banner.querySelector('[data-consent="reject"]');
+
+        var pref;
+        try {
+            pref = window.localStorage.getItem(STORAGE_KEY);
+        } catch (_) {
+            pref = null;
+        }
+
+        if (pref === 'accept') {
+            hideBanner(banner);
+            loadThirdPartyAnalytics();
+        } else if (pref === 'reject') {
+            hideBanner(banner);
+        } else {
+            showBanner(banner);
+        }
+
+        if (acceptBtn) {
+            acceptBtn.addEventListener('click', function () {
+                try {
+                    window.localStorage.setItem(STORAGE_KEY, 'accept');
+                } catch (_) {
+                    // ignore
+                }
+                hideBanner(banner);
+                loadThirdPartyAnalytics();
+            });
+        }
+
+        if (rejectBtn) {
+            rejectBtn.addEventListener('click', function () {
+                try {
+                    window.localStorage.setItem(STORAGE_KEY, 'reject');
+                } catch (_) {
+                    // ignore
+                }
+                hideBanner(banner);
+            });
+        }
+    }
+
+    if (document.readyState === 'loading') {
+        document.addEventListener('DOMContentLoaded', init);
+    } else {
+        init();
+    }
+})();

static/assets/js/ga-init.js

@@ -1,8 +1,10 @@
 window.dataLayer = window.dataLayer || [];
-function gtag(){ window.dataLayer.push(arguments); }
+function gtag() {
+    window.dataLayer.push(arguments);
+}
 
-gtag("js", new Date());
+gtag('js', new Date());
-gtag("config", "G-36F29PDKRT", {
+gtag('config', 'G-36F29PDKRT', {
     // optional, but often helpful:
     anonymize_ip: true,
 });

static/assets/js/mobile-menu-helper.js

@@ -1,8 +1,7 @@
 const MOBILE_BREAKPOINT_PX = 768;
 
 /** All focusable elements inside the menu (links). */
-const getMenuFocusables = (menu) =>
+const getMenuFocusables = (menu) => menu.querySelectorAll('a[href]');
-    menu.querySelectorAll('a[href]');
 
 const mobileMenuHelper = () => {
     const mobileMenu = document.getElementById('nav-menu');
@@ -15,10 +14,7 @@ const mobileMenuHelper = () => {
     const syncMenuAriaHidden = () => {
         if (isMobile()) {
             const hidden = !mobileMenuToggle.checked;
-            mobileMenu.setAttribute(
+            mobileMenu.setAttribute('aria-hidden', hidden ? 'true' : 'false');
-                'aria-hidden',
-                hidden ? 'true' : 'false',
-            );
             // inert removes the subtree from the a11y tree and makes descendants non-focusable
             if (hidden) {
                 mobileMenu.setAttribute('inert', '');

static/assets/js/umami-helper.js

@@ -1,9 +1,6 @@
 // Umami: safe track (no-op if script blocked or not loaded)
 function umamiTrack(name, data) {
-    if (
+    if (typeof window.umami !== 'undefined' && typeof window.umami.track === 'function') {
-        typeof window.umami !== 'undefined' &&
-        typeof window.umami.track === 'function'
-    ) {
         if (data != null) window.umami.track(name, data);
         else window.umami.track(name);
     }

stylelint.config.js

@@ -14,6 +14,12 @@ export default {
         'no-descending-specificity': null,
         'media-feature-name-value-no-unknown': null,
         'selector-pseudo-element-colon-notation': null,
+        'selector-pseudo-class-no-unknown': [
+            true,
+            {
+                ignorePseudoClasses: ['global'],
+            },
+        ],
     },
     overrides: [
         {

tests/cookie-options.spec.ts

@@ -0,0 +1,46 @@
+import { test, expect } from '@playwright/test';
+
+test.describe('visual regression', () => {
+    test('cookie banner is visible', async ({ page }) => {
+        await page.goto('/');
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+    });
+
+    test('cookie banner is not visible when choices are accepted', async ({ page }) => {
+        await page.goto('/');
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'accept');
+        });
+
+        await page.goto('/');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
+    });
+
+    test('cookie banner is not visible when choices are rejected', async ({ page }) => {
+        await page.goto('/');
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
+    });
+
+    test('cookie banner is hidden when user selects accept', async ({ page }) => {
+        await page.goto('/');
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+        await page.locator('[data-consent="accept"]').click();
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
+        await expect(await page.evaluate(() => localStorage.getItem('mifi-ventures-cookie-consent'))).toBe('accept');
+    });
+
+    test('cookie banner is hidden when user selects reject', async ({ page }) => {
+        await page.goto('/');
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+        await page.locator('[data-consent="reject"]').click();
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
+        await expect(await page.evaluate(() => localStorage.getItem('mifi-ventures-cookie-consent'))).toBe('reject');
+    });
+});

tests/unit/cookie-consent.test.ts

@@ -0,0 +1,116 @@
+/**
+ * @vitest-environment jsdom
+ */
+import { readFileSync } from 'node:fs';
+import { dirname, join } from 'node:path';
+import { fileURLToPath } from 'node:url';
+import { afterEach, beforeEach, describe, expect, it, vi } from 'vitest';
+
+const __dirname = dirname(fileURLToPath(import.meta.url));
+const SCRIPT_PATH = join(__dirname, '../../static/assets/js/cookie-consent.js');
+
+function createBannerDOM() {
+    const banner = document.createElement('div');
+    banner.id = 'cookie-banner';
+
+    const acceptBtn = document.createElement('button');
+    acceptBtn.type = 'button';
+    acceptBtn.dataset.consent = 'accept';
+
+    const rejectBtn = document.createElement('button');
+    rejectBtn.type = 'button';
+    rejectBtn.dataset.consent = 'reject';
+
+    banner.appendChild(acceptBtn);
+    banner.appendChild(rejectBtn);
+    document.body.appendChild(banner);
+
+    return { banner, acceptBtn, rejectBtn };
+}
+
+describe('cookie-consent.js', () => {
+    const STORAGE_KEY = 'mifi-ventures-cookie-consent';
+    let dom: ReturnType<typeof createBannerDOM>;
+
+    beforeEach(() => {
+        // Ensure a fresh DOM and storage for each test
+        document.body.innerHTML = '';
+        window.localStorage.clear();
+        dom = createBannerDOM();
+
+        const code = readFileSync(SCRIPT_PATH, 'utf8');
+        eval(code);
+        document.dispatchEvent(new Event('DOMContentLoaded'));
+    });
+
+    afterEach(() => {
+        dom.banner.remove();
+        vi.restoreAllMocks();
+        window.localStorage.clear();
+    });
+
+    it('shows banner when no preference is stored', () => {
+        expect(dom.banner.classList.contains('is-visible')).toBe(true);
+    });
+
+    it('hides banner and loads analytics when preference is "accept"', () => {
+        document.body.innerHTML = '';
+        window.localStorage.setItem(STORAGE_KEY, 'accept');
+        dom = createBannerDOM();
+
+        const appendChildSpy = vi.spyOn(document.head, 'appendChild');
+
+        const code = readFileSync(SCRIPT_PATH, 'utf8');
+        eval(code);
+        document.dispatchEvent(new Event('DOMContentLoaded'));
+
+        expect(dom.banner.classList.contains('is-visible')).toBe(false);
+        expect(appendChildSpy).toHaveBeenCalled();
+        const urls = appendChildSpy.mock.calls
+            .map((args) => (args[0] as HTMLScriptElement).src)
+            .filter(Boolean);
+        expect(urls.some((src) => src.includes('googletagmanager.com'))).toBe(true);
+    });
+
+    it('hides banner when preference is "reject" and does not load analytics', () => {
+        document.body.innerHTML = '';
+        window.localStorage.setItem(STORAGE_KEY, 'reject');
+        dom = createBannerDOM();
+
+        const appendChildSpy = vi.spyOn(document.head, 'appendChild');
+
+        const code = readFileSync(SCRIPT_PATH, 'utf8');
+        eval(code);
+        document.dispatchEvent(new Event('DOMContentLoaded'));
+
+        expect(dom.banner.classList.contains('is-visible')).toBe(false);
+        const urls = appendChildSpy.mock.calls
+            .map((args) => (args[0] as HTMLScriptElement).src)
+            .filter(Boolean);
+        expect(urls.some((src) => src.includes('googletagmanager.com'))).toBe(false);
+    });
+
+    it('stores "accept" in localStorage, hides banner, and loads analytics on accept click', () => {
+        const appendChildSpy = vi.spyOn(document.head, 'appendChild');
+
+        dom.acceptBtn.click();
+
+        expect(window.localStorage.getItem(STORAGE_KEY)).toBe('accept');
+        expect(dom.banner.classList.contains('is-visible')).toBe(false);
+        expect(appendChildSpy).toHaveBeenCalled();
+    });
+
+    it('stores "reject" in localStorage and hides banner on reject click', () => {
+        const appendChildSpy = vi.spyOn(document.head, 'appendChild');
+
+        dom.rejectBtn.click();
+
+        expect(window.localStorage.getItem(STORAGE_KEY)).toBe('reject');
+        expect(dom.banner.classList.contains('is-visible')).toBe(false);
+        const urls = appendChildSpy.mock.calls
+            .map((args) => (args[0] as HTMLScriptElement).src)
+            .filter(Boolean);
+        expect(urls.some((src) => src.includes('googletagmanager.com'))).toBe(false);
+    });
+});
+

tests/visual.spec.ts

@@ -7,6 +7,14 @@ test.describe('visual regression', () => {
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
         await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('home.png', { fullPage: true });
     });
 
@@ -15,6 +23,15 @@ test.describe('visual regression', () => {
         await expect(page).toHaveTitle(/SaaS Architecture Services | mifi Ventures/);
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
+        await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/services');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('services.png', { fullPage: true });
     });
 
@@ -23,6 +40,16 @@ test.describe('visual regression', () => {
         await expect(page).toHaveTitle(/SaaS Product Architecture Consultant | mifi Ventures/);
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
+        await expect(page.locator('#faq')).toBeVisible();
+        await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/services/hands-on-saas-architecture-consultant');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('services-hands-on-saas-architecture-consultant.png', { fullPage: true });
     });
 
@@ -31,6 +58,16 @@ test.describe('visual regression', () => {
         await expect(page).toHaveTitle(/MVP Architecture & Launch Consultant | mifi Ventures/);
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
+        await expect(page.locator('#faq')).toBeVisible();
+        await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/services/mvp-architecture-and-launch');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('services-mvp-architecture-and-launch.png', { fullPage: true });
     });
 
@@ -39,6 +76,16 @@ test.describe('visual regression', () => {
         await expect(page).toHaveTitle(/Fractional CTO for Early-Stage SaaS | mifi Ventures/);
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
+        await expect(page.locator('#faq')).toBeVisible();
+        await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/services/fractional-cto-for-early-stage-saas');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('services-fractional-cto-for-early-stage-saas.png', { fullPage: true });
     });
 
@@ -47,6 +94,16 @@ test.describe('visual regression', () => {
         await expect(page).toHaveTitle(/Startup Infrastructure Strategy | mifi Ventures/);
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
+        await expect(page.locator('#faq')).toBeVisible();
+        await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/services/stage-aligned-infrastructure');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('services-stage-aligned-infrastructure.png', { fullPage: true });
     });
 
@@ -56,6 +113,14 @@ test.describe('visual regression', () => {
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
         await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/privacy-policy');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('privacy-policy.png', { fullPage: true });
     });
 
@@ -65,6 +130,26 @@ test.describe('visual regression', () => {
         await expect(page.locator('h1')).toBeVisible();
         await expect(page.locator('#main')).toBeVisible();
         await expect(page.locator('.footer')).toBeVisible();
+        await expect(page.locator('#cookie-banner')).toBeVisible();
+
+        await page.evaluate(() => {
+            localStorage.setItem('mifi-ventures-cookie-consent', 'reject');
+        });
+
+        await page.goto('/terms-of-service');
+        await expect(page.locator('#cookie-banner')).not.toBeVisible();
         await expect(page).toHaveScreenshot('terms-of-service.png', { fullPage: true });
     });
+
+    test('404 page matches snapshot', async ({ page }) => {
+        await page.goto('/404');
+        await expect(page).toHaveTitle(/404 | mifi Ventures/);
+        await expect(page).toHaveScreenshot('404.png', { fullPage: true });
+    });
+
+    test('410 page matches snapshot', async ({ page }) => { 
+        await page.goto('/410');
+        await expect(page).toHaveTitle(/410 | mifi Ventures/);
+        await expect(page).toHaveScreenshot('410.png', { fullPage: true });
+    });
 });