diff --git a/scripts/critters.mjs b/scripts/critters.mjs
index 4cec513..cb6e96e 100644
--- a/scripts/critters.mjs
+++ b/scripts/critters.mjs
@@ -46,7 +46,7 @@ async function main() {
 
     const critters = new Critters({
         path: DIST,
-        preload: 'swap',
+        preload: 'default',
         noscriptFallback: true,
         pruneSource: false,
         logLevel: 'warn',
@@ -57,7 +57,7 @@ async function main() {
         const filePath = path.join(DIST, file);
         let html = fs.readFileSync(filePath, 'utf8');
         html = await critters.process(html);
-        html = postProcessSwapLinks(html);
+        // html = postProcessSwapLinks(html);
         fs.writeFileSync(filePath, html, 'utf8');
         console.log('✓ Critical CSS inlined → dist/' + file);
     }
diff --git a/src/lib/components/Hero.svelte b/src/lib/components/Hero.svelte
index 378c832..06e5e86 100644
--- a/src/lib/components/Hero.svelte
+++ b/src/lib/components/Hero.svelte
@@ -12,7 +12,7 @@
         </p>
         <div class="cta-group">
             <a
-                href="https://cal.mifi.ventures/the-mifi"
+                href="https://cal.mifi.ventures/the-mifi/30min?utm_source=website&utm_medium=cta&utm_campaign=schedule_call&utm_medium=hero_cta"
                 class="btn btn-primary"
                 target="_blank"
                 rel="noopener noreferrer"
diff --git a/src/lib/components/ScheduleSection.svelte b/src/lib/components/ScheduleSection.svelte
index fc7dfc0..75f79a7 100644
--- a/src/lib/components/ScheduleSection.svelte
+++ b/src/lib/components/ScheduleSection.svelte
@@ -7,7 +7,7 @@
         <h2 id="schedule-heading" class="section-title">Let's Talk</h2>
         <p class="schedule-text">Ready to discuss your project?</p>
         <a
-            href="https://cal.mifi.ventures/the-mifi"
+            href="https://cal.mifi.ventures/the-mifi/30min?utm_source=website&utm_medium=cta&utm_campaign=schedule_call&utm_medium=schedule_section_cta"
             class="btn btn-primary"
             target="_blank"
             rel="noopener noreferrer"
diff --git a/src/routes/+layout.svelte b/src/routes/+layout.svelte
index 4376e60..04215e2 100644
--- a/src/routes/+layout.svelte
+++ b/src/routes/+layout.svelte
@@ -29,15 +29,7 @@
 <svelte:head>
     <!-- Google tag (gtag.js) -->
     <script async src="https://www.googletagmanager.com/gtag/js?id=G-36F29PDKRT"></script>
-    <script>
-        window.dataLayer = window.dataLayer || [];
-        function gtag() {
-            dataLayer.push(arguments);
-        }
-        gtag('js', new Date());
-
-        gtag('config', 'G-36F29PDKRT');
-    </script>
+    <script defer src="/assets/js/ga-init.js"></script>
 
     <title>{merged.title}</title>
     <meta name="description" content={merged.description ?? ''} />
diff --git a/static/assets/js/ga-init.js b/static/assets/js/ga-init.js
new file mode 100644
index 0000000..5e66bd2
--- /dev/null
+++ b/static/assets/js/ga-init.js
@@ -0,0 +1,8 @@
+window.dataLayer = window.dataLayer || [];
+function gtag(){ window.dataLayer.push(arguments); }
+
+gtag("js", new Date());
+gtag("config", "G-36F29PDKRT", {
+    // optional, but often helpful:
+    anonymize_ip: true,
+});