diff --git a/src/app.css b/src/app.css
index ccf4bca..31df8c2 100644
--- a/src/app.css
+++ b/src/app.css
@@ -334,7 +334,7 @@ a {
     margin: 0 auto;
     padding: 0 var(--space-md);
 
-    &.container--narrow {
+    &.narrow {
         max-width: var(--max-narrow-width);
     }
 }
diff --git a/src/lib/components/EngagementsDl.svelte b/src/lib/components/EngagementsDl.svelte
index fe8a1c6..5810e8a 100644
--- a/src/lib/components/EngagementsDl.svelte
+++ b/src/lib/components/EngagementsDl.svelte
@@ -19,7 +19,7 @@
 </script>
 
 <section id={sectionId} class="section" aria-labelledby={headingId}>
-    <div class="container container--narrow">
+    <div class="container narrow">
         <h2 id={headingId}>{heading}</h2>
         {#if intro}
             <p>{intro}</p>
diff --git a/src/lib/components/FAQ.svelte b/src/lib/components/FAQ.svelte
index 3335f03..99e5432 100644
--- a/src/lib/components/FAQ.svelte
+++ b/src/lib/components/FAQ.svelte
@@ -11,7 +11,7 @@
 </script>
 
 <section id="faq" class="section faq" aria-labelledby="faq-heading">
-    <div class="container container--narrow">
+    <div class="container narrow">
         <h2 id="faq-heading">{title}</h2>
         <dl class="faq-list">
             {#each faqList as { question, answer }, index (index)}
diff --git a/src/lib/components/Navigation.svelte b/src/lib/components/Navigation.svelte
index a269f2f..9561c63 100644
--- a/src/lib/components/Navigation.svelte
+++ b/src/lib/components/Navigation.svelte
@@ -29,10 +29,9 @@
         hidden
     />
     <div class="mobile-nav-header">
-        <span class={[
-            'mobile nav-header-logo',
-            { 'page-home': bodyClass === 'page-home' }
-        ]}>
+        <span
+            class={['mobile nav-header-logo', { 'page-home': bodyClass === 'page-home' }]}
+        >
             <Wordmark />
         </span>
         <button
diff --git a/src/lib/components/ServiceSection.svelte b/src/lib/components/ServiceSection.svelte
index b0b5cd4..3fa6f2a 100644
--- a/src/lib/components/ServiceSection.svelte
+++ b/src/lib/components/ServiceSection.svelte
@@ -12,7 +12,7 @@
         ['section', section.sectionClass].filter(Boolean).join(' '),
     );
     const containerClass = $derived(
-        section.narrowContainer === false ? 'container' : 'container container--narrow',
+        section.narrowContainer === false ? 'container' : 'container narrow',
     );
     const listClass = $derived(
         [section.bulletsListClass, 'content-list'].filter(Boolean).join(' '),
diff --git a/src/lib/types/service-page.ts b/src/lib/types/service-page.ts
index 9c5e0f1..7bc61d9 100644
--- a/src/lib/types/service-page.ts
+++ b/src/lib/types/service-page.ts
@@ -35,7 +35,7 @@ export interface ServiceSectionContent {
     headingSrOnly?: boolean;
     /** Extra class(es) for the section element (e.g. service-credibility) */
     sectionClass?: string;
-    /** Use container--narrow; set false for full-width strips (e.g. credibility) */
+    /** Use narrow; set false for full-width strips (e.g. credibility) */
     narrowContainer?: boolean;
     /** Optional class for the bullets ul (e.g. service-credibility__list) */
     bulletsListClass?: string;
diff --git a/src/routes/mvp-architecture-and-launch/+page.svelte b/src/routes/mvp-architecture-and-launch/+page.svelte
new file mode 100644
index 0000000..238e19d
--- /dev/null
+++ b/src/routes/mvp-architecture-and-launch/+page.svelte
@@ -0,0 +1,436 @@
+<script lang="ts">
+    import Navigation from '$lib/components/Navigation.svelte';
+    import Footer from '$lib/components/Footer.svelte';
+    import ExternalLinkIcon from '$lib/components/Icon/ExternalLink.svelte';
+    import { faqItems } from '$lib/data/mvp-architecture-and-launch/faq';
+
+    const discoveryCallUrl =
+        'https://cal.mifi.ventures/the-mifi/30min?utm_source=website&utm_medium=cta&utm_campaign=schedule_call&utm_content=mvp_arch_launch_page';
+
+    const navItems = [
+        { label: 'Home', href: '/', umamiEventLabel: 'home' },
+        { label: 'My approach', href: '#approach', umamiEventLabel: 'approach' },
+        { label: 'Engagement', href: '#engagement', umamiEventLabel: 'engagement' },
+        { label: 'FAQ', href: '#faq', umamiEventLabel: 'faq' },
+        {
+            label: 'Book a call',
+            href: discoveryCallUrl,
+            umamiEventLabel: 'book-call',
+        },
+    ];
+</script>
+
+<Navigation items={navItems} page="mvp-architecture-and-launch" />
+
+<header id="header" class="service-hero">
+    <div class="container">
+        <h1 class="service-hero__title">
+            MVP Architecture & Launch for Early-Stage SaaS
+        </h1>
+        <p class="service-hero__subhead">
+            Shipping fast is good. Shipping chaos is expensive. I help early-stage SaaS
+            teams build MVPs that move quickly without creating frontend debt, fragile
+            CSS, or structural problems that slow iteration six months later.
+        </p>
+        <div class="cta-group">
+            <a
+                href={discoveryCallUrl}
+                class="btn btn-primary icon-button"
+                target="_blank"
+                rel="noopener noreferrer"
+                aria-label="Book a discovery call (opens in new tab)"
+                data-umami-event="book discovery call"
+                data-umami-event-location="hero"
+            >
+                Book a discovery call
+                <ExternalLinkIcon aria-label="Opens in new tab" size={17} />
+            </a>
+            <a
+                href="#approach"
+                class="btn btn-secondary"
+                data-umami-event="see how i work"
+                data-umami-event-location="hero"
+            >
+                See how I work
+            </a>
+        </div>
+    </div>
+</header>
+
+<main id="main">
+    <nav class="section service-toc" aria-label="Page contents">
+        <div class="container">
+            <h2 class="service-toc__title">On this page</h2>
+            <ul class="service-toc__list">
+                <li><a href="#common-pattern">The common MVP pattern</a></li>
+                <li>
+                    <a href="#good-foundation">What a good MVP foundation looks like</a>
+                </li>
+                <li><a href="#approach">My approach</a></li>
+                <li><a href="#what-changes">What changes within 1&ndash;2 weeks</a></li>
+                <li><a href="#engagement">Engagement options</a></li>
+                <li><a href="#who-its-for">Who it's for</a></li>
+                <li><a href="#faq">FAQ</a></li>
+                <li><a href="#final-cta">Get in touch</a></li>
+            </ul>
+        </div>
+    </nav>
+
+    <section id="common-pattern" class="section" aria-labelledby="common-pattern-heading">
+        <div class="container narrow">
+            <h2 id="common-pattern-heading">
+                Most MVPs are built for speed—few are built for iteration
+            </h2>
+            <p>
+                Early MVPs often prioritize backend logic and feature delivery. The
+                frontend becomes an afterthought—functional, but brittle. Six months
+                later, every new feature feels heavier than the last.
+            </p>
+            <p>Common symptoms:</p>
+            <ul class="content-list">
+                <li>Poor separation of concerns</li>
+                <li>Backend-heavy architecture with fragile UI</li>
+                <li>Repeated components instead of reusable systems</li>
+                <li>Spaghetti CSS and specificity wars</li>
+                <li>Accessibility postponed</li>
+                <li>"We'll clean it up later" decisions compounding</li>
+            </ul>
+            <p>Speed isn't the problem. Structure is.</p>
+        </div>
+    </section>
+
+    <section
+        id="good-foundation"
+        class="section"
+        aria-labelledby="good-foundation-heading"
+    >
+        <div class="container narrow">
+            <h2 id="good-foundation-heading">MVP does not mean throwaway</h2>
+            <p>A well-built MVP is minimal—but intentional.</p>
+            <p>It includes:</p>
+            <ul class="content-list">
+                <li>Clear separation between layers</li>
+                <li>Reusable, composable frontend components</li>
+                <li>Tokenized design systems (color, spacing, typography)</li>
+                <li>Clean, maintainable CSS architecture</li>
+                <li>Accessibility baked in from day one</li>
+                <li>A simple, predictable deployment path</li>
+            </ul>
+            <p>You can move fast and build correctly at the same time.</p>
+            <p>
+                <a href="/hands-on-saas-architecture-consultant"
+                    >Hands-on SaaS architecture</a
+                >
+                ·
+                <a href="/fractional-cto-for-early-stage-saas"
+                    >Fractional CTO for early-stage SaaS</a
+                >
+                ·
+                <a href="/stage-aligned-infrastructure">Stage-aligned infrastructure</a>
+            </p>
+        </div>
+    </section>
+
+    <section id="approach" class="section" aria-labelledby="approach-heading">
+        <div class="container narrow">
+            <h2 id="approach-heading">Architecture through implementation</h2>
+            <p>I don't deliver diagrams and disappear. I work inside your codebase.</p>
+            <p>My approach:</p>
+            <ol class="content-list content-list--ordered">
+                <li>Fix the CSS foundation first.</li>
+                <li>Extract and standardize reusable components.</li>
+                <li>Introduce design tokens to prevent duplication.</li>
+                <li>Align frontend and backend boundaries.</li>
+                <li>Improve accessibility and semantics incrementally.</li>
+                <li>Keep shipping while refactoring.</li>
+            </ol>
+            <p>No rewrite mandates. No velocity freeze.</p>
+        </div>
+    </section>
+
+    <section id="what-changes" class="section" aria-labelledby="what-changes-heading">
+        <div class="container narrow">
+            <h2 id="what-changes-heading">What teams notice quickly</h2>
+            <p>
+                In most cases, teams feel the difference within 1–2 weeks once
+                foundational issues are corrected.
+            </p>
+            <p>You'll see:</p>
+            <ul class="content-list">
+                <li>Faster feature implementation</li>
+                <li>Lower bug rates</li>
+                <li>More consistent UI</li>
+                <li>Safer refactors</li>
+                <li>Increased release confidence</li>
+                <li>Better team morale</li>
+            </ul>
+            <p>
+                It's all one big ball of yarn—clean up the foundation and everything moves
+                more smoothly.
+            </p>
+        </div>
+    </section>
+
+    <section id="engagement" class="section" aria-labelledby="engagement-heading">
+        <div class="container narrow">
+            <h2 id="engagement-heading">How we can work together</h2>
+
+            <h3>MVP Architecture Engagement (fixed scope)</h3>
+            <ul class="content-list">
+                <li>Codebase review focused on frontend foundations</li>
+                <li>Structural audit and prioritized roadmap</li>
+                <li>Component system extraction plan</li>
+                <li>CSS cleanup and token strategy</li>
+                <li>Accessibility baseline</li>
+            </ul>
+
+            <h3>Hands-On Implementation (optional)</h3>
+            <ul class="content-list">
+                <li>Direct refactoring and component system creation</li>
+                <li>Tokenized design system rollout</li>
+                <li>Pairing with your engineers</li>
+                <li>Documentation and knowledge transfer</li>
+            </ul>
+
+            <h3>Ongoing Advisory (optional)</h3>
+            <ul class="content-list">
+                <li>Periodic architecture reviews</li>
+                <li>Guardrails as you scale</li>
+                <li>Guidance on feature/system tradeoffs</li>
+            </ul>
+        </div>
+    </section>
+
+    <section id="who-its-for" class="section" aria-labelledby="who-for-heading">
+        <div class="container">
+            <div class="who-grid">
+                <div class="who-block">
+                    <h2 id="who-for-heading">Ideal fit</h2>
+                    <ul class="content-list">
+                        <li>Founder-led SaaS teams</li>
+                        <li>1–10 engineers</li>
+                        <li>Recently launched MVP</li>
+                        <li>Feeling UI friction or code fragility</li>
+                        <li>Want adult-level architecture without slowing down</li>
+                    </ul>
+                </div>
+                <div class="who-block">
+                    <h2 id="who-not-heading">Who this is not for</h2>
+                    <ul class="content-list">
+                        <li>
+                            Teams who only want features shipped as fast as possible
+                            without regard for structure
+                        </li>
+                        <li>Organizations looking purely for architecture slide decks</li>
+                        <li>Large enterprises needing formal procurement processes</li>
+                    </ul>
+                </div>
+            </div>
+        </div>
+    </section>
+
+    <section id="faq" class="section service-faq" aria-labelledby="faq-heading">
+        <div class="container narrow">
+            <h2 id="faq-heading">FAQ</h2>
+            <dl class="faq-list">
+                {#each faqItems as item (item.question)}
+                    <dt>{item.question}</dt>
+                    <dd>{item.answer}</dd>
+                {/each}
+            </dl>
+        </div>
+    </section>
+
+    <section
+        id="final-cta"
+        class="section schedule-section"
+        aria-labelledby="final-cta-heading"
+    >
+        <div class="container">
+            <h2 id="final-cta-heading">Ready to stabilize your MVP?</h2>
+            <p class="schedule-text">
+                If your MVP shipped fast but now feels fragile, let's reinforce the
+                foundation before iteration slows further.
+            </p>
+            <div class="cta-group">
+                <a
+                    href={discoveryCallUrl}
+                    class="btn btn-primary icon-button"
+                    target="_blank"
+                    rel="noopener noreferrer"
+                    aria-label="Book a discovery call (opens in new tab)"
+                    data-umami-event="book discovery call"
+                    data-umami-event-location="final cta"
+                >
+                    Book a discovery call
+                    <ExternalLinkIcon aria-label="Opens in new tab" size={17} />
+                </a>
+                <a
+                    href="mailto:hello@mifi.ventures"
+                    class="btn btn-secondary"
+                    data-umami-event="email"
+                    data-umami-event-location="final cta"
+                >
+                    Email me
+                </a>
+            </div>
+        </div>
+    </section>
+</main>
+
+<Footer />
+
+<style>
+    .service-hero {
+        padding: var(--space-xxxl) 0 var(--space-xxl) 0;
+        text-align: center;
+        background-color: var(--color-bg);
+        border-bottom: 1px solid var(--color-border);
+    }
+
+    .service-hero__title {
+        margin-bottom: var(--space-lg);
+        font-family: var(--font-family-heading);
+        font-size: var(--font-size-xxl);
+        font-weight: var(--font-weight-bold);
+        letter-spacing: -0.03em;
+        max-width: var(--max-text-width);
+        margin-left: auto;
+        margin-right: auto;
+    }
+
+    .service-hero__subhead {
+        max-width: var(--max-narrow-width);
+        margin: 0 auto var(--space-xl) auto;
+        font-size: var(--font-size-large);
+        font-weight: var(--font-weight-normal);
+        color: var(--color-text-secondary);
+        line-height: var(--line-height-relaxed);
+    }
+
+    .cta-group {
+        display: flex;
+        flex-wrap: wrap;
+        gap: var(--space-md);
+        justify-content: center;
+        align-items: center;
+        margin-top: var(--space-lg);
+    }
+
+    @media (max-width: 768px) {
+        .cta-group {
+            flex-direction: column;
+            width: 100%;
+        }
+    }
+
+    .narrow {
+        max-width: var(--max-narrow-width);
+    }
+
+    .service-toc {
+        padding: var(--space-xl) 0;
+        border-bottom: 1px solid var(--color-border);
+    }
+
+    .service-toc__title {
+        font-size: var(--font-size-large);
+        font-weight: var(--font-weight-semibold);
+        margin-bottom: var(--space-md);
+    }
+
+    .service-toc__list {
+        list-style: none;
+        margin: 0;
+        padding: 0;
+        display: flex;
+        flex-wrap: wrap;
+        gap: var(--space-sm) var(--space-xl);
+    }
+
+    .service-toc__list a {
+        color: var(--color-text-secondary);
+        font-size: var(--font-size-medium);
+    }
+
+    .service-toc__list a:hover {
+        color: var(--color-primary);
+    }
+
+    .content-list--ordered {
+        list-style: decimal;
+        padding-left: var(--space-xl);
+    }
+
+    .content-list--ordered li {
+        padding-left: var(--space-sm);
+    }
+
+    .content-list--ordered li::before {
+        content: none;
+    }
+
+    .who-grid {
+        display: grid;
+        gap: var(--space-xxl);
+        grid-template-columns: 1fr 1fr;
+    }
+
+    @media (max-width: 768px) {
+        .who-grid {
+            grid-template-columns: 1fr;
+        }
+    }
+
+    .who-block h2 {
+        font-size: var(--font-size-xl);
+        margin-bottom: var(--space-md);
+    }
+
+    .service-faq {
+        background-color: var(--color-bg-alt);
+    }
+
+    .faq-list {
+        margin: 0;
+    }
+
+    .faq-list dt {
+        font-weight: var(--font-weight-semibold);
+        color: var(--color-text);
+        margin-top: var(--space-xl);
+        margin-bottom: var(--space-sm);
+    }
+
+    .faq-list dt:first-child {
+        margin-top: 0;
+    }
+
+    .faq-list dd {
+        margin: 0 0 0 var(--space-md);
+        color: var(--color-text-secondary);
+        line-height: var(--line-height-relaxed);
+        max-width: var(--max-text-width);
+    }
+
+    .schedule-section {
+        text-align: center;
+        background-color: var(--color-bg-subtle);
+    }
+
+    .schedule-text {
+        margin-bottom: var(--space-lg);
+        font-size: var(--font-size-large);
+        font-weight: var(--font-weight-normal);
+        color: var(--color-text-secondary);
+        line-height: var(--line-height-relaxed);
+        max-width: var(--max-text-width);
+        margin-left: auto;
+        margin-right: auto;
+    }
+
+    /* Avoid anchor targets sitting under sticky nav */
+    [id] {
+        scroll-margin-top: 6rem;
+    }
+</style>
diff --git a/src/routes/privacy-policy/+page.svelte b/src/routes/privacy-policy/+page.svelte
index 67a7a33..a5afc0e 100644
--- a/src/routes/privacy-policy/+page.svelte
+++ b/src/routes/privacy-policy/+page.svelte
@@ -8,7 +8,7 @@
 <Navigation items={navItems} page="privacy-policy" />
 
 <main id="main" class="legal-page">
-    <div class="container container--narrow">
+    <div class="container narrow">
         <header id="header" class="legal-header">
             <h1>{privacyPolicy.title}</h1>
             <p class="legal-last-updated">Last updated: {privacyPolicy.lastUpdated}</p>
@@ -81,7 +81,7 @@
         background-color: var(--color-bg);
     }
 
-    .container--narrow {
+    .narrow {
         max-width: var(--max-narrow-width);
         margin: 0 auto;
         padding: 0 var(--space-md);
diff --git a/src/routes/services/+page.svelte b/src/routes/services/+page.svelte
index a77eae1..eb236e8 100644
--- a/src/routes/services/+page.svelte
+++ b/src/routes/services/+page.svelte
@@ -13,7 +13,7 @@
 
 <main id="main">
     <section class="section services-intro" aria-labelledby="intro-heading">
-        <div class="container container--narrow">
+        <div class="container narrow">
             <h2 id="intro-heading" class="sr-only">How we work together</h2>
             {#each pageContent.introParagraphs as p}
                 <p>{p}</p>
@@ -30,7 +30,7 @@
     />
 
     <section class="section services-ideal" aria-labelledby="ideal-heading">
-        <div class="container container--narrow">
+        <div class="container narrow">
             <h2 id="ideal-heading">Ideal clients</h2>
             <ul class="content-list">
                 {#each pageContent.idealClients as item}
diff --git a/src/routes/terms-of-service/+page.svelte b/src/routes/terms-of-service/+page.svelte
index 18f8e51..986660a 100644
--- a/src/routes/terms-of-service/+page.svelte
+++ b/src/routes/terms-of-service/+page.svelte
@@ -8,7 +8,7 @@
 <Navigation items={navItems} page="terms-of-service" />
 
 <main id="main" class="legal-page">
-    <div class="container container--narrow">
+    <div class="container narrow">
         <header id="header" class="legal-header">
             <h1>{termsOfService.title}</h1>
             <p class="legal-last-updated">Last updated: {termsOfService.lastUpdated}</p>
@@ -64,7 +64,7 @@
         background-color: var(--color-bg);
     }
 
-    .container--narrow {
+    .narrow {
         max-width: var(--max-narrow-width);
         margin: 0 auto;
         padding: 0 var(--space-md);