export const whatWeDoItems = [
    'Product-focused frontend and UI architecture for modern web applications, with an emphasis on clarity, scalability, and long-term maintainability.',
    'Greenfield product builds and early-stage foundations, getting new projects off the ground quickly with structures designed to grow, not be rewritten.',
    'Performance, Core Web Vitals, rendering strategy, and technical SEO optimization focused on real-world user journeys—not just lab scores.',
    'Accessibility-first engineering, ensuring WCAG-compliant interfaces with semantic markup, keyboard parity, and inclusive interaction patterns.',
    'Modernization and stabilization of existing systems, including refactors, framework upgrades, and untangling overgrown frontend codebases.',
    'End-to-end feature delivery with clear ownership and documentation, spanning frontend and supporting backend work without unnecessary complexity.',
];

export const impactItems = [
    'Get new products off the ground quickly by establishing durable frontend and platform foundations—clean architecture, clear patterns, and pragmatic defaults designed to scale with teams and traffic.',
    'Improve performance, Core Web Vitals, and technical SEO on high-traffic user journeys through rendering strategy, bundle discipline, and careful attention to real-world loading behavior.',
    'Build accessibility into core UI systems, not as a retrofit—semantic markup, keyboard parity, and screen reader support baked into reusable components and design patterns.',
    'Bring order to complex or aging codebases by simplifying structure, reducing duplication, and clarifying ownership, enabling teams to ship confidently without over-engineering.',
    'Design and evolve shared component libraries and UI systems that improve consistency, velocity, and long-term maintainability across multiple teams.',
    'Partner closely with product, design, and engineering leadership (including marketing teams and non-technical organizations) to translate goals into shippable systems, balancing speed, quality, and technical risk.',
];

export const howWeWorkItems = [
    'Engagements are consulting-led and senior-driven. I work directly with founders, product leaders, marketing teams, and engineering teams—including organizations without in-house technical staff—to establish direction and deliver solutions with a high degree of autonomy.',
    'Focused, pragmatic scope. Work is scoped to deliver real progress quickly, with an emphasis on building the right foundation rather than over-engineering for hypothetical futures.',
    'Async-friendly, low-friction communication. Clear written updates, documented decisions, and scheduled calls when they add value—not meetings for their own sake.',
    'Quality as a default. Accessibility, performance, and maintainability are built into the work from the start, not added later as cleanup.',
    "Flexible engagement models. Hourly or fixed-scope work depending on clarity and needs; longer-term engagements welcome when there's ongoing product momentum.",
    'Clean handoff. Code, documentation, and context are left in a state where internal teams—or future vendors—can confidently extend the work without dependency.',
];
