import type { ServiceDetailContent } from '$lib/types/service-page';

const discoveryCallUrl =
    'https://cal.mifi.ventures/the-mifi/30min?utm_source=website&utm_medium=cta&utm_campaign=schedule_call&utm_content=stage_aligned_infra_page';

export const pageContent: ServiceDetailContent = {
    hero: {
        title: 'Stage-Aligned Infrastructure for Early-Stage SaaS',
        subtitle:
            'Infrastructure should match the stage of your company. Many early SaaS teams inherit complex cloud architectures and SaaS stacks designed for companies ten times their size. The result is predictable: large monthly bills and operational complexity that slows engineering teams down. I help founders design infrastructure that is simple, predictable, and able to evolve as the product grows.',
        bookingLinkTitle: 'Book a discovery call',
        bookingLinkUrl: discoveryCallUrl,
        secondaryCta: {
            href: '#approach',
            label: 'See my approach',
            umamiEventLabel: 'see my approach',
        },
    },
    tocItems: [
        { label: 'The early-stage infrastructure trap', href: '#trap' },
        { label: 'The real cost', href: '#real-cost' },
        { label: 'What stage-aligned looks like', href: '#what-it-looks-like' },
        { label: 'Seeded cloud', href: '#seeded-cloud' },
        { label: 'When cloud services make sense', href: '#when-cloud' },
        { label: 'How I help', href: '#approach' },
        { label: "Who it's for", href: '#who-its-for' },
        { label: 'FAQ', href: '#faq' },
        { label: 'Get in touch', href: '#final-cta' },
    ],
    navItems: [
        { label: 'Home', href: '/', umamiEventLabel: 'home' },
        { label: 'My approach', href: '#approach', umamiEventLabel: 'approach' },
        { label: 'FAQ', href: '#faq', umamiEventLabel: 'faq' },
        {
            label: 'Book a call',
            href: `${discoveryCallUrl}-navigation`,
            umamiEventLabel: 'book-call',
        },
    ],
    sections: [
        {
            id: 'trap',
            headingId: 'trap-heading',
            heading: 'How early-stage companies end up with enterprise infrastructure',
            paragraphs: [
                'Many startups adopt infrastructure patterns designed for much larger organizations.',
                'Common causes include:',
            ],
            bullets: [
                'Copying architectures from big tech companies',
                'Following tutorials designed for enterprise-scale systems',
                'Adding cloud services incrementally without a clear strategy',
                'Believing that complex infrastructure signals maturity',
            ],
            trailingParagraphs: [
                'The result is often a patchwork of services that are expensive to run and difficult to reason about.',
            ],
        },
        {
            id: 'real-cost',
            headingId: 'real-cost-heading',
            heading: 'The hidden cost of infrastructure complexity',
            paragraphs: [
                'Infrastructure complexity has two costs: money and cognitive load.',
                'Founders frequently notice the first sign when monthly cloud or SaaS bills grow unexpectedly. But the second cost can be even more damaging.',
                'Engineers begin spending time navigating infrastructure instead of building product. Debugging becomes harder. Deployments become fragile. Small teams are suddenly maintaining systems designed for companies with dedicated platform teams.',
                'Infrastructure should enable product development, not compete with it.',
            ],
        },
        {
            id: 'what-it-looks-like',
            headingId: 'what-heading',
            heading: 'Infrastructure that grows with the product',
            paragraphs: [
                'Stage-aligned infrastructure starts simple and becomes more sophisticated only when necessary.',
                'For many early products, a straightforward deployment environment can support far more growth than founders expect. Simple environments are easier to understand, easier to maintain, and far less expensive.',
                'As the product scales, infrastructure can evolve deliberately rather than reactively.',
                'The goal is not minimalism for its own sake. The goal is intentional complexity.',
            ],
        },
        {
            id: 'seeded-cloud',
            headingId: 'seeded-cloud-heading',
            heading: 'Seeded Cloud Infrastructure',
            paragraphs: [
                'I sometimes describe this approach as "seeded cloud."',
                'Instead of inheriting a massive ecosystem of services from day one, companies plant a small, understandable infrastructure foundation that can grow over time.',
                'This might include:',
            ],
            bullets: [
                'Simple compute environments',
                'Predictable deployment pipelines',
                'Minimal operational overhead',
                'Tooling chosen for clarity and maintainability',
            ],
            trailingParagraphs: [
                'As the product grows, that foundation can expand naturally into more sophisticated architectures.',
                'Infrastructure evolves when scale requires it—not before.',
            ],
        },
        {
            id: 'when-cloud',
            headingId: 'when-cloud-heading',
            heading: 'When managed cloud services are the right choice',
            paragraphs: [
                'Cloud platforms and SaaS tools exist for good reasons. For some companies and stages they are absolutely the right decision.',
                'Examples include:',
            ],
            bullets: [
                'Teams operating at significant scale',
                'Organizations with compliance requirements',
                'Products requiring specialized infrastructure capabilities',
                'Companies with dedicated platform engineering teams',
            ],
            trailingParagraphs: [
                'The key is adopting these tools deliberately, not reflexively.',
            ],
        },
        {
            id: 'approach',
            headingId: 'approach-heading',
            heading: 'How I help teams realign their infrastructure',
            paragraphs: [
                'My work typically focuses on helping founders and engineering teams simplify their infrastructure while preserving the ability to grow.',
                'Typical engagements include:',
            ],
            bullets: [
                'Infrastructure audits and simplification',
                'Evaluating cloud and SaaS tool usage',
                'Identifying unnecessary complexity',
                'Designing simpler deployment patterns',
                'Aligning infrastructure with product stage',
                'Planning transitions as scale increases',
            ],
            trailingParagraphs: [
                'The goal is not rebuilding everything. The goal is restoring clarity and intentionality.',
            ],
            footerLinks: [
                {
                    label: 'Hands-on SaaS architecture',
                    href: '/services/hands-on-saas-architecture-consultant',
                },
                {
                    label: 'MVP architecture and launch',
                    href: '/services/mvp-architecture-and-launch',
                },
                {
                    label: 'Fractional CTO for early-stage SaaS',
                    href: '/services/fractional-cto-for-early-stage-saas',
                },
            ],
        },
    ],
    who: {
        whoForHeading: 'Ideal clients',
        whoForList: [
            'Founder-led SaaS companies',
            'Teams with 1–15 engineers',
            'Startups experiencing growing infrastructure costs',
            'Companies that feel their infrastructure is more complex than their product requires',
        ],
        whoNotList: [
            'Large enterprises with dedicated platform teams',
            'Companies already operating at significant infrastructure scale',
            'Organizations seeking fully managed hosting providers',
        ],
    },
    scheduleCta: {
        sectionId: 'final-cta',
        headingId: 'final-cta-heading',
        title: 'Infrastructure should support your product—not compete with it',
        subtitle:
            'If your infrastructure feels more complicated than your product requires, it may be time to simplify. Stage-aligned infrastructure helps teams focus on building features instead of maintaining unnecessary systems.',
        bookingLinkTitle: 'Schedule a discovery call',
        bookingLinkUrl: `${discoveryCallUrl}-schedule-section`,
        showEmailLink: true,
    },
    meta: {
        title: 'Startup Infrastructure Strategy | mifi Ventures',
        description:
            "Infrastructure decisions should match your company's stage. I help early-stage SaaS teams avoid unnecessary cloud complexity and SaaS sprawl while building infrastructure foundations that scale with the product.",
        jsonLdServiceDescription:
            'Stage-aligned infrastructure for early-stage SaaS: infrastructure audits, simplification, and strategy so complexity matches company stage. Capital efficiency, reduced sprawl, and foundations that evolve with the product.',
    },
};
